B97 4AW is an up-and-coming urban area on Unicorn Hill, 0.0km from Redditch in Redditch. Administratively it sits within Abbey ward and the Redditch constituency.
An affordable area with active regeneration, B97 4AW is a mixed area of service workers, students and families in semi-detached housing. During the day, traditional high streets with some larger stores, mostly employees. The community skews young professional (average age 32) — expect a mix of renters, sharers, and first-time buyers. 39% of homes are socially rented, reflecting the area's public housing provision and council presence. The area has a notably diverse population — 31% of residents identify as non-white, reflecting the multicultural character of this part of Redditch.
Safety: Crime rates are high (178 per 1,000 residents) — commercial zones and transport hubs in the vicinity contribute to these figures. Property: With prices averaging £81k, this is one of the more affordable postcodes in the area, up 21.1% year-on-year.
Census 2021 statistics for B97 4AW are sourced from Output Area E00164392 (shared with 143 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
UNICORN HILL, B97 4AW House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for UNICORN HILL, B97 4AW.
434
32
£ 37,600 /yr
59%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: B97 4AW falls into the lower 30% nationally for affluence, pointing to a more accessible but economically challenged demographic. The area also shows excellent employment metrics, indicating a highly economically active population.
Area Character
B97 4AW has a significant social housing presence — 39% of homes are socially rented, reflecting substantial council or housing association provision. Above-average crime is a concern; estate-level variation can be significant. Property prices are trending up 21.1% year-on-year.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for B97 4AW. The average age is 31.6. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Area Vibe: Active but flexible. The area is largely populated by a middle-aged demographic that favors the flexibility of the rental market.
home Property Prices by Type
Flat
£ 88,000
21 sales · Mean £ 88,169
gavel Crime Overview 12 Months (up to 2026-02)
Crime rates near B97 4AW are high at 178 per 1,000 residents. The most reported categories are violence and sexual offences and anti-social behaviour. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
Trinity High School and Sixth Form Centre
St George's CofE First School and Nursery
St Stephen's CofE First School
Birchensale Middle School
The Forge Secondary Short Stay School
St Bede's Catholic Middle School
Holyoakes Field First School
St Luke's CofE First School
storefront Nearby Amenities
Retailers - Other
41 nearby- Wickes0.5 km
- Church Green Convenience Store0.1 km
- Omega Therapies0.9 km
- Primark0.1 km
- T.K.Maxx0.2 km
- + 36 more
Pub, NightClub
16 nearby- Easemore Social Club0.4 km
- Redditch Borough Council Civic Suite0.3 km
- The Sportsmans Arms0.2 km
- Bridley Moor & Batchley Social Club0.8 km
- The Queen's Head0.3 km
- + 11 more
Supermarkets
5 nearby- Iceland0.6 km
- Asda0.8 km
- Sainsbury's0.8 km
- Aldi0.6 km
- Lidl0.3 km
Takeaway Shop
27 nearby- Justgrills0.4 km
- Mickys Chippy0.8 km
- Redditch Pizza0.8 km
- Artisan Spice0.4 km
- Just Grills0.5 km
- + 22 more
Restaurant, Cafe
39 nearby- Autograph The Food People At B & Q Superstore0.8 km
- Bakes & Shakes0.0 km
- Chopstix0.1 km
- Edo Japanese & Asian Cuisine0.3 km
- Eurest Services At Asda0.8 km
- + 34 more
Hotel, B&B, Guest House
2 nearby- Appletree West House0.8 km
- Holiday Inn Express0.3 km
train Transport Links
Train Stations
- Redditch0.2 km
- Alvechurch4.8 km
- Barnt Green7.0 km
Bus Stops
- Church Green West0.1 km
- Church Green West0.1 km
- STOP CODE NOT USED0.1 km
- Church Green West- Church Green0.1 km
- Unicorn Hill0.1 km
Generated by PostcodeInfo.uk
Postcode Profile: B974AW · Data under Open Government Licence