B97 4HD is an up-and-coming urban area located 0.2km from Smallwood in Redditch. Administratively it sits within Abbey ward and the Redditch constituency.
An affordable area with active regeneration, B97 4HD is a mixed area of service workers, students and families in semi-detached housing. By day, the area transitions to a multiethnic urban high streets character: urban high streets with mixed ethnicity and businesses. With residents averaging 32 years old, this is a classic professional renter's neighbourhood — energetic, sociable, and career-focused. 39% of homes are socially rented, reflecting the area's public housing provision and council presence. The area has a notably diverse population — 31% of residents identify as non-white, reflecting the multicultural character of this part of Redditch.
Safety: Crime rates are high (175 per 1,000 residents) — commercial zones and transport hubs in the vicinity contribute to these figures.
Census 2021 statistics for B97 4HD are sourced from Output Area E00164392 (shared with 143 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
B97 4HD House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for B97 4HD.
434
32
£ 37,600 /yr
59%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: B97 4HD falls into the lower 30% nationally for affluence, pointing to a more accessible but economically challenged demographic. The area also shows excellent employment metrics, indicating a highly economically active population.
Area Character
With 39% social renting, B97 4HD is shaped by council and housing association investment — strong rental availability at below-market rates. Above-average crime is a concern; estate-level variation can be significant.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for B97 4HD. The average age is 31.6. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Area Vibe: Active but flexible. The area is largely populated by a middle-aged demographic that favors the flexibility of the rental market.
gavel Crime Overview 12 Months (up to 2026-02)
Crime rates near B97 4HD are high at 175 per 1,000 residents. The most reported categories are violence and sexual offences and anti-social behaviour. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
Trinity High School and Sixth Form Centre
St George's CofE First School and Nursery
St Bede's Catholic Middle School
St Luke's CofE First School
St Stephen's CofE First School
Birchensale Middle School
The Forge Secondary Short Stay School
Oak Hill First School
storefront Nearby Amenities
Retailers - Other
40 nearby- Wickes0.5 km
- Church Green Convenience Store0.3 km
- Primark0.1 km
- T.K.Maxx0.1 km
- Chata Polska0.6 km
- + 35 more
Pub, NightClub
16 nearby- Easemore Social Club0.5 km
- Redditch Borough Council Civic Suite0.2 km
- The Sportsmans Arms0.3 km
- Bridley Moor & Batchley Social Club1.0 km
- The Queen's Head0.3 km
- + 11 more
Supermarkets
5 nearby- Iceland0.5 km
- Asda0.7 km
- Sainsbury's1.0 km
- Aldi0.5 km
- Lidl0.1 km
Takeaway Shop
27 nearby- Justgrills0.3 km
- Mickys Chippy0.8 km
- Redditch Pizza0.8 km
- Artisan Spice0.1 km
- Just Grills0.3 km
- + 22 more
Restaurant, Cafe
38 nearby- Autograph The Food People At B & Q Superstore0.7 km
- Bakes & Shakes0.3 km
- Chopstix0.2 km
- Edo Japanese & Asian Cuisine0.2 km
- Eurest Services At Asda0.7 km
- + 33 more
Hotel, B&B, Guest House
4 nearby- Appletree West House0.6 km
- Holiday Inn Express0.4 km
- Southcrest Hotel0.9 km
- Abberley Hotel0.9 km
train Transport Links
Train Stations
- Redditch0.3 km
- Alvechurch5.0 km
- Barnt Green7.2 km
Bus Stops
- Station Way0.1 km
- Station Way Top0.1 km
- Station Way Top0.2 km
- Evesham Street0.2 km
- Evesham Street0.2 km
Generated by PostcodeInfo.uk
Postcode Profile: B974HD · Data under Open Government Licence