B98 7AS is an accessible, working-class neighbourhood on The I O Centre, 0.5km from Park Farm in Redditch. Administratively it sits within Greenlands ward and the Redditch constituency.
An affordable area with active regeneration, B98 7AS is a mixed area of service workers, students and families in semi-detached housing. During the day, manufacturing, energy and utilities. A balanced community with an average age of 36 — families, professionals, and long-term residents all well represented. 54% of homes are socially rented, reflecting the area's public housing provision and council presence.
Safety: Crime rates are low here at 40 incidents per 1,000 residents — well below average and reassuring for families. The Index of Multiple Deprivation places this area in the most deprived 20% nationally — this often means more affordable prices and active local authority investment, but also fewer amenities and higher benefit dependency.
Census 2021 statistics for B98 7AS are sourced from Output Area E00164519 (shared with 15 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
THE I O CENTRE, B98 7AS House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for THE I O CENTRE, B98 7AS.
367
36
£ 39,600 /yr
44%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: B98 7AS falls into the lower 30% nationally for affluence, pointing to a more accessible but economically challenged demographic. Employment metrics are below the national average, which typically reflects either economic deprivation or a highly retired population.
Area Character
B98 7AS has a significant social housing presence — 54% of homes are socially rented, reflecting substantial council or housing association provision. Despite the social housing concentration, crime here is lower than expected — a positive signal.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for B98 7AS. The average age is 36.0. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Community Makeup: A dynamic neighborhood of mid-career renters. The average age points to active professionals living in rental accommodation.
gavel Crime Overview 12 Months (up to 2026-02)
B98 7AS has low crime rates — 40 incidents per 1,000 residents. The most reported categories are violence and sexual offences and anti-social behaviour. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
St Thomas More Catholic First School
The Beacon Primary Pupil Referral Unit
Woodrow First School
Woodfield Academy
Kingfisher School
Tudor Grange Academy Redditch
Oak Hill First School
Matchborough First School Academy
storefront Nearby Amenities
Retailers - Other
5 nearby- Costcutter0.5 km
- Gemporia Ltd0.2 km
- Greenlands Post Office0.4 km
- S & G General Stores0.7 km
- Building Bridges Redditch CIC0.5 km
Pub, NightClub
3 nearby- Golden Carvery/ The Golden Goose0.6 km
- The Woodrow0.5 km
- Mayfly0.4 km
Restaurant, Cafe
3 nearby- The Steamhouse Bakery & The Steamhouse Doughnut Truck0.3 km
- Without Walls Community Church1.0 km
- Oasis @ Woodrow0.4 km
Takeaway Shop
5 nearby- Greenlands Chinese Takeaway0.7 km
- Greggs0.8 km
- Hotbite0.5 km
- Woodrow Chippy0.5 km
- Subway Washford At BP Garage0.9 km
train Transport Links
Train Stations
- Redditch2.7 km
- Alvechurch7.2 km
- Danzey7.4 km
Bus Stops
- Howard Road0.3 km
- Howard Road0.3 km
- Howard Road0.3 km
- Howard Road0.3 km
- Auxerre Avenue0.3 km
Generated by PostcodeInfo.uk
Postcode Profile: B987AS · Data under Open Government Licence