Postcode Analysis Gravesham, South East

IMPERIAL RETAIL PARK, DA11 0DQ House Prices & Local Information

Comprehensive demographic deep-dive and infrastructure audit for IMPERIAL RETAIL PARK, DA11 0DQ.

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groups
Population

466

cake
Avg Age

37

payments
Avg Income

£ 42,800 /yr

work
Employed

54%

Neighbourhood Index

infoHow calculated?

Score 1–10 — how this postcode ranks nationally (10 = top 10%)

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Index Insight: DA11 0DQ represents a statistically balanced neighbourhood. The scores across affluence, family, and employment align closely with national middle-ground averages, offering a highly typical UK community profile.

shieldSafety
1/10
family_restroomFamily
2/10
favoriteHealth
6/10
workEmployment
6/10
diversity_3Diversity
9/10
paymentsAffluence
4/10
directions_transitTransit
9/10
homeHome Ownership
2/10
trending_upInvestment
2/10
psychology

Area Character

DA11 0DQ is a mixed residential postcode — average age 37, 38% owner-occupied, spanning a wide range of household types and life stages. Crime rates in this specific area are higher than average.

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verifiedPublished by PostcodeInfo.uk · · Sources: ONS Census 2021, police.uk, Land Registry

DA11 0DQ is an up-and-coming urban area on Imperial Retail Park, 0.6km from Rosherville in Gravesend. Administratively it sits within Pelham ward and the Gravesham constituency.

For renters and young professionals, DA11 0DQ offers a close-knit migrant community area with strong extended family networks. During the day, urban high streets with mixed ethnicity and businesses. A balanced community with an average age of 37 — families, professionals, and long-term residents all well represented. 53% of homes are privately rented — a strong rental market with good supply for incoming tenants. The area has a notably diverse population — 43% of residents identify as non-white, reflecting the multicultural character of this part of Gravesham.

Safety: Crime rates are above average at 134 incidents per 1,000 residents — worth reviewing the crime breakdown below. The Index of Multiple Deprivation places this area in the most deprived 20% nationally — this often means more affordable prices and active local authority investment, but also fewer amenities and higher benefit dependency.

Census 2021 statistics for DA11 0DQ are sourced from Output Area E00123311 (shared with 11 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.

mapGeographic Location

Demographic Deep-Dive

The Census 2021 data below shows the full population breakdown for DA11 0DQ. The average age is 36.8. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.

Ethnicity Profile

White / British57.4%
Asian / British Asian28.2%
Black / African / Caribbean8.5%
Other / Mixed5.9%

Economic Activity

54%Active
FT: 38%
Unemployed: 3%
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Community Makeup: A dynamic neighborhood of mid-career renters. The average age points to active professionals living in rental accommodation.

gavel Crime Overview 12 Months (up to 2026-02)

Crime around DA11 0DQ is above average at 134 per 1,000 residents. The most reported categories are violence and sexual offences and shoplifting. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.

Violence and sexual offences146
Shoplifting132
Anti-social behaviour114
Criminal damage and arson39
Other theft36

school Local Schools

A

Northfleet Nursery School

Outstanding90 pupils0.8 km
S

Mayfield Grammar School, Gravesend

Outstanding1317 pupils0.8 km
P

Wrotham Road Primary School

Good439 pupils0.9 km
P

Copperfield Academy

Good437 pupils1.1 km
P

Cecil Road Primary and Nursery School

Good436 pupils1.2 km
P

Holy Trinity Church of England Primary School

Good470 pupils1.2 km
P

Rosherville Church of England Academy

Good137 pupils1.3 km
P

Chantry Community Academy

Good456 pupils1.3 km

storefront Nearby Amenities

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Retailers - Other

57 nearby
  • East West Food & Wine0.8 km
  • King Street Market0.7 km
  • Londis Clock Tower Service Station0.8 km
  • Maries Emporium0.6 km
  • Milton Road Mini Mart0.8 km
  • + 52 more
hotel

Hotel, B&B, Guest House

2 nearby
  • The Clarendon Royal Hotel0.8 km
  • Overcliffe Hotel & Bloomers Restaurant0.2 km
local_bar

Pub, NightClub

28 nearby
  • Blakes0.7 km
  • Mivan0.6 km
  • The Compass Alehouse0.7 km
  • The George0.8 km
  • The Goose AKA Chik Box; K-Town Chicken; Locked & Loaded0.7 km
  • + 23 more
restaurant

Restaurant, Cafe

57 nearby
  • Bakers + Baristas0.5 km
  • Chattorey Ltd0.8 km
  • Chefs Delight0.7 km
  • Coffee Republic Deli0.5 km
  • Curry Mecca0.8 km
  • + 52 more
local_grocery_store

Supermarkets

7 nearby
  • Farmfoods Ltd0.6 km
  • Tesco0.5 km
  • Aldi Food Store Ltd0.4 km
  • Lidl0.0 km
  • Asda0.0 km
  • + 2 more
fastfood

Takeaway Shop

33 nearby
  • Blu Eats0.7 km
  • Burger-In-Law0.8 km
  • Favourite Chicken & Ribs0.7 km
  • Griller0.8 km
  • Marlin Plaice0.7 km
  • + 28 more

train Transport Links

Train Stations

  • Gravesend0.6 km
  • Tilbury Riverside0.9 km
  • Tilbury1.8 km

Bus Stops

  • East Mill0.2 km
  • Lennox Road0.2 km
  • East Mill0.2 km
  • Overcliffe0.3 km
  • Lennox Road0.3 km