Postcode Analysis Swale, South East

NEW ROAD, ME12 1BW House Prices & Local Information

Comprehensive demographic deep-dive and infrastructure audit for NEW ROAD, ME12 1BW.

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groups
Population

318

cake
Avg Age

37

payments
Avg Income

£ 30,700 /yr

work
Employed

36%

Neighbourhood Index

infoHow calculated?

Score 1–10 — how this postcode ranks nationally (10 = top 10%)

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Index Insight: ME12 1BW falls into the lower 30% nationally for affluence, pointing to a more accessible but economically challenged demographic. Employment metrics are below the national average, which typically reflects either economic deprivation or a highly retired population.

shieldSafety
2/10
family_restroomFamily
6/10
favoriteHealth
6/10
workEmployment
2/10
diversity_3Diversity
7/10
paymentsAffluence
1/10
directions_transitTransit
7/10
homeHome Ownership
3/10
trending_upInvestment
4/10
psychology

Area Character

No single demographic signal dominates ME12 1BW — age 37, 42% ownership, 26% private renting: a mixed-tenure, multi-generational community. Balanced crime and pricing reflect a genuinely average but liveable neighbourhood. Property prices are trending down 3.6% year-on-year.

home £207,000 median price shield Safety 2/10
verifiedPublished by PostcodeInfo.uk · · Sources: ONS Census 2021, police.uk, Land Registry

ME12 1BW is an accessible, working-class neighbourhood on New Road, 0.3km from Blue Town in Sheerness. Administratively it sits within Sheerness ward and the Sittingbourne and Sheppey constituency.

An affordable area with active regeneration, ME12 1BW is a transitional terrace area — improving but still facing economic pressures. By day, the area transitions to a non-metropolitan suburban areas character: white, female workforce with low qualifications, working locally. An average age of 37 puts this squarely in mixed-family territory — professional couples, school-age children households, and established residents all sharing the streets. 30% of homes are socially rented, reflecting the area's public housing provision and council presence.

Safety: Crime is moderate at 80 incidents per 1,000 residents — broadly typical for this type of urban area. Property: Average house prices are around £207k, down 3.6% year-on-year. The Index of Multiple Deprivation places this area in the most deprived 20% nationally — this often means more affordable prices and active local authority investment, but also fewer amenities and higher benefit dependency.

Census 2021 statistics for ME12 1BW are sourced from Output Area E00124919 (shared with 9 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.

mapGeographic Location

Demographic Deep-Dive

The Census 2021 data below shows the full population breakdown for ME12 1BW. The average age is 37.1. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.

Ethnicity Profile

White / British93.9%
Asian / British Asian3.8%
Black / African / Caribbean0.0%
Other / Mixed2.2%

Economic Activity

36%Active
FT: 25%
Unemployed: 3%
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Age & Housing: A mid-life demographic with high rental density. The population consists largely of working adults in their thirties and forties renting their homes.

home Property Prices by Type

Terraced

£ 187,500

12 sales · Mean £ 176,713

Detached

£ 217,500

2 sales · Mean £ 217,500

gavel Crime Overview 12 Months (up to 2026-02)

Crime around ME12 1BW is moderate at 80 per 1,000 residents. The most reported categories are violence and sexual offences and anti-social behaviour. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.

Violence and sexual offences124
Anti-social behaviour61
Criminal damage and arson48
Shoplifting27
Other theft16

school Local Schools

P

St Edward's Catholic Primary School

Good181 pupils0.0 km
P

Rose Street Primary School

Requires Improvement424 pupils0.3 km
P

West Minster Primary School

Good521 pupils0.8 km
P

Richmond Academy

Good339 pupils1.3 km

storefront Nearby Amenities

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Retailers - Other

20 nearby
  • Austins News 4 U Ltd0.8 km
  • Bialy Orzel0.6 km
  • Broadway Corner Shop0.7 km
  • Broadway Mni Mart1.0 km
  • Creations By Chloe0.7 km
  • + 15 more
local_bar

Pub, NightClub

11 nearby
  • Queens Head0.8 km
  • Sheppey Little Theatre0.9 km
  • The Flying Sheep0.7 km
  • The Rendezvous Bar0.6 km
  • The Royal Hotel0.6 km
  • + 6 more
restaurant

Restaurant, Cafe

24 nearby
  • Age UK Sheppey0.7 km
  • Amanda Janes Tea Company0.6 km
  • Beano Cafe0.5 km
  • Island Fish Bar Ltd0.6 km
  • King's Bingo (Acaclian Leisure Ltd)0.8 km
  • + 19 more
local_grocery_store

Supermarkets

3 nearby
  • Co-op0.6 km
  • Iceland0.6 km
  • Tesco0.6 km
fastfood

Takeaway Shop

24 nearby
  • Choi's Chinese Food Takeaway0.6 km
  • Curry King0.6 km
  • Direct Pizza0.5 km
  • Favourite Chicken And Ribs0.6 km
  • Fisherman Catch0.8 km
  • + 19 more

train Transport Links

Train Stations

  • Sheerness-On-Sea0.4 km
  • Queenborough2.3 km
  • Swale5.2 km

Bus Stops

  • Medway Road0.2 km
  • Medway Road0.2 km
  • Aldi0.4 km
  • Aldi0.4 km
  • Botany Close0.4 km