Postcode Analysis Swale, South East

NEW ROAD INDUSTRIAL ESTATE, ME12 1DB House Prices & Local Information

Comprehensive demographic deep-dive and infrastructure audit for NEW ROAD INDUSTRIAL ESTATE, ME12 1DB.

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groups
Population

275

cake
Avg Age

41

payments
Avg Income

£ 30,700 /yr

work
Employed

34%

Neighbourhood Index

infoHow calculated?

Score 1–10 — how this postcode ranks nationally (10 = top 10%)

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Index Insight: ME12 1DB falls into the lower 30% nationally for affluence, pointing to a more accessible but economically challenged demographic. Employment metrics are below the national average, which typically reflects either economic deprivation or a highly retired population.

shieldSafety
1/10
family_restroomFamily
4/10
favoriteHealth
6/10
workEmployment
1/10
diversity_3Diversity
6/10
paymentsAffluence
1/10
directions_transitTransit
8/10
homeHome Ownership
2/10
trending_upInvestment
4/10
psychology

Area Character

With 52% social renting, ME12 1DB is shaped by council and housing association investment — strong rental availability at below-market rates. Despite the social housing concentration, crime here is lower than expected — a positive signal.

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verifiedPublished by PostcodeInfo.uk · · Sources: ONS Census 2021, police.uk, Land Registry

ME12 1DB is an accessible, working-class neighbourhood on New Road Industrial Estate, 0.4km from Blue Town in Sheerness. Administratively it sits within Sheerness ward and the Sittingbourne and Sheppey constituency.

An affordable area with active regeneration, ME12 1DB is these neighbourhoods include younger than group average individuals, frequently born in the eu. many residents are of mixed or multiple ethnicities. many are unmarried or divorced. many reside in privately rented detached houses or flats, some of which are underoccupied. individuals are more likely than the group average to be educated to a level/highers or degree level, and to work in managerial occupations. unemployment rates are lower than the group average. many of these neighbourhoods are found close to industrial estates. By day, the area transitions to a mining and quarrying facilities character: industrial activities connected with mining and quarrying. An average age of 41 puts this squarely in mixed-family territory — professional couples, school-age children households, and established residents all sharing the streets. 52% of homes are socially rented, reflecting the area's public housing provision and council presence. Full-time employment stands at 20% — below average for the region, consistent with the area's higher deprivation indicators.

Safety: Crime rates are low here at 29 incidents per 1,000 residents — well below average and reassuring for families. The Index of Multiple Deprivation places this area in the most deprived 20% nationally — this often means more affordable prices and active local authority investment, but also fewer amenities and higher benefit dependency.

Census 2021 statistics for ME12 1DB are sourced from Output Area E00124931 (shared with 23 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.

mapGeographic Location

Demographic Deep-Dive

The Census 2021 data below shows the full population breakdown for ME12 1DB. The average age is 40.9. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.

Ethnicity Profile

White / British98.9%
Asian / British Asian0.0%
Black / African / Caribbean0.7%
Other / Mixed0.4%

Economic Activity

34%Active
FT: 20%
Unemployed: 3%
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Community Makeup: A dynamic neighborhood of mid-career renters. The average age points to active professionals living in rental accommodation.

gavel Crime Overview 12 Months (up to 2026-02)

ME12 1DB has low crime rates — 29 incidents per 1,000 residents. The most reported categories are violence and sexual offences and criminal damage and arson. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.

Violence and sexual offences24
Criminal damage and arson12
Anti-social behaviour10
Vehicle crime4
Other crime3

school Local Schools

P

St Edward's Catholic Primary School

Good181 pupils0.3 km
P

Rose Street Primary School

Requires Improvement424 pupils0.7 km
P

West Minster Primary School

Good521 pupils0.7 km

storefront Nearby Amenities

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Retailers - Other

15 nearby
  • Bialy Orzel1.0 km
  • Kent Fresh Food0.9 km
  • Mistry Chemist0.8 km
  • Sunny's General Store1.0 km
  • Superdrug Stores Plc0.9 km
  • + 10 more
local_bar

Pub, NightClub

9 nearby
  • The Flying Sheep1.0 km
  • The Rendezvous Bar1.0 km
  • The Royal Hotel1.0 km
  • The United Masonic Club0.9 km
  • Albion Bar0.7 km
  • + 4 more
restaurant

Restaurant, Cafe

21 nearby
  • Amanda Janes Tea Company0.9 km
  • Beano Cafe0.9 km
  • Island Fish Bar Ltd0.9 km
  • Rumour0.9 km
  • Sheerness Salvation Army0.9 km
  • + 16 more
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Supermarkets

3 nearby
  • Co-op0.9 km
  • Iceland0.9 km
  • Tesco0.9 km
fastfood

Takeaway Shop

22 nearby
  • Choi's Chinese Food Takeaway0.9 km
  • Curry King1.0 km
  • Direct Pizza0.9 km
  • Favourite Chicken And Ribs0.9 km
  • New China Dragon0.9 km
  • + 17 more

train Transport Links

Train Stations

  • Sheerness-On-Sea0.7 km
  • Queenborough2.2 km
  • Swale5.1 km

Bus Stops

  • Medway Road0.2 km
  • Medway Road0.2 km
  • Dorset Road0.4 km
  • Dorset Road0.4 km