NN10 0DE is an accessible, working-class neighbourhood on Portland Road, 0.8km from Rushden in Rushden. Administratively it sits within Rushden South ward and the Wellingborough constituency.
For renters and young professionals, NN10 0DE offers residents in this subgroup are typically single or divorced eu-born migrants who live alone. many are aged 25 to 44 and are employed in sales and customer service occupations or are process, plant and machine operatives. a higher than group average proportion identify with the white ethnic group or other asian ethnicities, and many do not speak english very well or well. housing is principally in flats in the social or private rented sector, with households typically overcrowded, and home ownership rare. By day, the area transitions to a manufacturing, energy and utilities character: manufacturing, energy and utilities. With residents averaging 35 years old, this is a classic professional renter's neighbourhood — energetic, sociable, and career-focused. 51% of homes are privately rented — a strong rental market with good supply for incoming tenants. Employment levels are high (45% in full-time work) — a well-connected, economically active community.
Safety: Crime rates are above average at 95 incidents per 1,000 residents — worth reviewing the crime breakdown below. Property: With prices averaging £109k, this is one of the more affordable postcodes in the area, down 4.3% year-on-year.
Census 2021 statistics for NN10 0DE are sourced from Output Area E00137642 (shared with 5 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
PORTLAND ROAD, NN10 0DE House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for PORTLAND ROAD, NN10 0DE.
262
35
£ 36,400 /yr
64%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: NN10 0DE falls into the lower 30% nationally for affluence, pointing to a more accessible but economically challenged demographic. The area also shows excellent employment metrics, indicating a highly economically active population.
Area Character
No single demographic signal dominates NN10 0DE — age 35, 46% ownership, 51% private renting: a mixed-tenure, multi-generational community. Young average age (35) and budget pricing suggest early gentrification potential. Property prices are trending down 4.3% year-on-year.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for NN10 0DE. The average age is 35.0. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Area Vibe: Active but flexible. The area is largely populated by a middle-aged demographic that favors the flexibility of the rental market.
home Property Prices by Type
Flat
£ 108,000
14 sales · Mean £ 105,999
gavel Crime Overview 12 Months (up to 2026-02)
Crime around NN10 0DE is above average at 95 per 1,000 residents. The most reported categories are violence and sexual offences and anti-social behaviour. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
Alfred Street Junior School, Rushden
Denfield Park Primary School
Newton Road School
Rushden Academy
Tennyson Road Infant School
South End Infant School
South End Junior School
Whitefriars Primary School
storefront Nearby Amenities
Retailers - Other
28 nearby- Best One Off Licences0.7 km
- Cherry's Pharmacy0.2 km
- Rushden Supermarket0.2 km
- The Pharmacy0.9 km
- Charlie Store Ltd0.5 km
- + 23 more
Supermarkets
6 nearby- Asda Stores Ltd.0.6 km
- Asda Stores0.3 km
- Lidl0.3 km
- Tesco0.3 km
- Iceland Foods Limited0.1 km
- + 1 more
Takeaway Shop
22 nearby- Blue Corner Cafe0.3 km
- Dragon City0.7 km
- Domino's Pizza0.4 km
- Mamma Mia0.2 km
- Lord Chippy And Kebab0.2 km
- + 17 more
Pub, NightClub
14 nearby- Festive Delights0.5 km
- Rushden Town Band Club0.5 km
- King Edward VII0.2 km
- Rushden Athletic Club & Institute0.4 km
- Rushden Conservative Club Limited0.6 km
- + 9 more
Restaurant, Cafe
11 nearby- Istanbul Grill0.7 km
- Pizzeria Venezia0.3 km
- Cafe Bangla0.2 km
- Oriental Gourmet0.2 km
- Rokka0.6 km
- + 6 more
train Transport Links
Train Stations
- Wellingborough5.7 km
- Kettering14.6 km
- Bedford Station19.0 km
Bus Stops
- George Street0.1 km
- Kings Road0.2 km
- HSBC Bank0.2 km
- High St0.2 km
- Flutters Bingo0.2 km
Generated by PostcodeInfo.uk
Postcode Profile: NN100DE · Data under Open Government Licence