Postcode Analysis Merton, London

HILLCROSS AVENUE, SM4 4AT House Prices & Local Information

Comprehensive demographic deep-dive and infrastructure audit for HILLCROSS AVENUE, SM4 4AT.

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groups
Population

373

cake
Avg Age

41

payments
Avg Income

£ 68,900 /yr

work
Employed

48%

Neighbourhood Index

infoHow calculated?

Score 1–10 — how this postcode ranks nationally (10 = top 10%)

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Index Insight: SM4 4AT is ranked in the top 20% nationally for affluence, indicating a high-income demographic. It scores highly on the family-friendly index, suggesting a strong presence of family households and good proximity to schools.

shieldSafety
7/10
family_restroomFamily
8/10
favoriteHealth
10/10
workEmployment
5/10
diversity_3Diversity
9/10
paymentsAffluence
9/10
directions_transitTransit
5/10
homeHome Ownership
8/10
trending_upInvestment
2/10
psychology

Area Character

A sought-after, premium postcode. SM4 4AT's low deprivation rank, 83% ownership, and £530k median price place it in the top quintile nationally for residential quality. Low crime and mid-career demographics put this at peak family desirability. Property prices are trending down 11.8% year-on-year.

home £530,000 median price shield Safety 7/10
verifiedPublished by PostcodeInfo.uk · · Sources: ONS Census 2021, police.uk, Land Registry

SM4 4AT is a sought-after residential area on Hillcross Avenue, 0.8km from Morden in Merton. Administratively it sits within Cannon Hill ward and the Wimbledon constituency.

One of the more sought-after postcodes in SM4, SM4 4AT offers a culturally diverse area with a strong community identity. Outside of residential hours, ethnically mixed self-employed with no fixed place of work in construction, transport, and storage. At 41 years average, expect a well-rounded neighbourhood — a blend of established families, working professionals, and longer-term owner-occupiers. 83% of residents own their home — above average for the district, consistent with a stable and sought-after address. The area has a notably diverse population — 46% of residents identify as non-white, reflecting the multicultural character of this part of Merton.

Safety: Crime rates are low here at 28 incidents per 1,000 residents — well below average and reassuring for families. Property: Prices average £530k, down 11.8% year-on-year. The area ranks among the least deprived 20% in England — a strong signal of community wellbeing, good schools, and low crime.

Census 2021 statistics for SM4 4AT are sourced from Output Area E00017033 (shared with 8 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.

mapGeographic Location

Demographic Deep-Dive

The Census 2021 data below shows the full population breakdown for SM4 4AT. The average age is 40.7. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.

Ethnicity Profile

White / British54.2%
Asian / British Asian32.4%
Black / African / Caribbean2.4%
Other / Mixed11.0%

Economic Activity

48%Active
FT: 35%
Unemployed: 3%
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Age & Housing: A settled, mid-life demographic of homeowners. The population consists largely of established adults and families who own their properties.

home Property Prices by Type

Semi-Detached

£ 530,000

5 sales · Mean £ 538,400

gavel Crime Overview 12 Months (up to 2026-02)

SM4 4AT has low crime rates — 28 incidents per 1,000 residents. The most reported categories are anti-social behaviour and violence and sexual offences. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.

Anti-social behaviour55
Violence and sexual offences44
Drugs13
Other theft11
Vehicle crime11

school Local Schools

P

Hillcross Primary School

Good479 pupils0.5 km
P

Poplar Primary School

Good670 pupils0.6 km
A

Perseid School

Outstanding152 pupils0.6 km
P

Abbotsbury Primary School

Good405 pupils0.7 km
P

Morden Primary School

Good229 pupils0.7 km
P

Joseph Hood Primary School

Good389 pupils1.2 km
P

Merton Park Primary School

Outstanding232 pupils1.2 km
S

Rutlish School

Outstanding1434 pupils1.2 km

storefront Nearby Amenities

local_bar

Pub, NightClub

5 nearby
  • The George Inn0.8 km
  • Central Ward Residents Club0.4 km
  • Blue Junction0.5 km
  • Cranleigh Tennis Club & Social Club0.6 km
  • Ganleys Irish Bar0.8 km
restaurant

Restaurant, Cafe

45 nearby
  • St Lawrences Church0.7 km
  • Morden Cafe0.9 km
  • At the Corner Cafe by Instagrab Pretzel0.9 km
  • Cafe La Lavella0.8 km
  • Jigsaw Out of school Care0.6 km
  • + 40 more
shopping_bag

Retailers - Other

30 nearby
  • Brasoveanca0.9 km
  • Ashraf Halal Meat0.9 km
  • Boots1.0 km
  • Global Food Store (Morden) Ltd.0.9 km
  • Greggs0.8 km
  • + 25 more
local_grocery_store

Supermarkets

4 nearby
  • Lidl0.8 km
  • Iceland0.8 km
  • Sainsbury's0.8 km
  • Sainsbury's0.6 km
fastfood

Takeaway Shop

9 nearby
  • Kebaby0.8 km
  • Mr Cod0.9 km
  • Papa Johns0.8 km
  • Morden Fish & Kebab0.7 km
  • Subway0.8 km
  • + 4 more
hotel

Hotel, B&B, Guest House

1 nearby
  • Travelodge0.8 km

train Transport Links

Train Stations

  • Morden South0.4 km
  • South Merton0.5 km
  • St Helier1.1 km

Bus Stops

  • Morden South Rail Station0.4 km
  • South Merton Rail Station0.5 km