Postcode Analysis Merton, London

HILLCROSS AVENUE, SM4 4AY House Prices & Local Information

Comprehensive demographic deep-dive and infrastructure audit for HILLCROSS AVENUE, SM4 4AY.

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groups
Population

373

cake
Avg Age

41

payments
Avg Income

£ 68,900 /yr

work
Employed

48%

Neighbourhood Index

infoHow calculated?

Score 1–10 — how this postcode ranks nationally (10 = top 10%)

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Index Insight: SM4 4AY is ranked in the top 20% nationally for affluence, indicating a high-income demographic. It scores highly on the family-friendly index, suggesting a strong presence of family households and good proximity to schools.

shieldSafety
7/10
family_restroomFamily
8/10
favoriteHealth
10/10
workEmployment
5/10
diversity_3Diversity
9/10
paymentsAffluence
9/10
directions_transitTransit
5/10
homeHome Ownership
8/10
trending_upInvestment
2/10
psychology

Area Character

A sought-after, premium postcode. SM4 4AY's low deprivation rank, 83% ownership, and £541k median price place it in the top quintile nationally for residential quality. Low crime and mid-career demographics put this at peak family desirability. Property prices are trending down 7.8% year-on-year.

home £541,111 median price shield Safety 7/10
verifiedPublished by PostcodeInfo.uk · · Sources: ONS Census 2021, police.uk, Land Registry

SM4 4AY is a sought-after residential area on Hillcross Avenue, 0.7km from Morden in Merton. Administratively it sits within Cannon Hill ward and the Wimbledon constituency.

One of the more sought-after postcodes in SM4, SM4 4AY offers a culturally diverse area with a strong community identity. Outside of residential hours, ethnically mixed self-employed with no fixed place of work in construction, transport, and storage. At 41 years average, expect a well-rounded neighbourhood — a blend of established families, working professionals, and longer-term owner-occupiers. 83% of residents own their home — above average for the district, consistent with a stable and sought-after address. The area has a notably diverse population — 46% of residents identify as non-white, reflecting the multicultural character of this part of Merton.

Safety: Crime rates are low here at 20 incidents per 1,000 residents — well below average and reassuring for families. Property: Prices average £541k, down 7.8% year-on-year. The area ranks among the least deprived 20% in England — a strong signal of community wellbeing, good schools, and low crime.

Census 2021 statistics for SM4 4AY are sourced from Output Area E00017033 (shared with 8 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.

mapGeographic Location

Demographic Deep-Dive

The Census 2021 data below shows the full population breakdown for SM4 4AY. The average age is 40.7. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.

Ethnicity Profile

White / British54.2%
Asian / British Asian32.4%
Black / African / Caribbean2.4%
Other / Mixed11.0%

Economic Activity

48%Active
FT: 35%
Unemployed: 3%
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Area Vibe: Established and family-oriented. The area is largely populated by middle-aged homeowners, providing a deeply rooted community feel.

home Property Prices by Type

Terraced

£ 518,000

9 sales · Mean £ 542,222

Semi-Detached

£ 672,000

3 sales · Mean £ 661,333

gavel Crime Overview 12 Months (up to 2026-02)

SM4 4AY has low crime rates — 20 incidents per 1,000 residents. The most reported categories are violence and sexual offences and anti-social behaviour. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.

Violence and sexual offences43
Anti-social behaviour16
Vehicle crime12
Drugs9
Burglary8

school Local Schools

P

Hillcross Primary School

Good479 pupils0.3 km
P

Morden Primary School

Good229 pupils0.7 km
P

Poplar Primary School

Good670 pupils0.8 km
A

Perseid School

Outstanding152 pupils0.8 km
P

Abbotsbury Primary School

Good405 pupils0.8 km
P

Joseph Hood Primary School

Good389 pupils1.1 km
P

Hatfeild Primary School

Requires Improvement421 pupils1.1 km
S

Rutlish School

Outstanding1434 pupils1.3 km

storefront Nearby Amenities

local_bar

Pub, NightClub

4 nearby
  • The George Inn0.8 km
  • Blue Junction0.8 km
  • Cranleigh Tennis Club & Social Club0.8 km
  • Central Ward Residents Club0.2 km
restaurant

Restaurant, Cafe

30 nearby
  • St Lawrences Church0.7 km
  • Wimpy1.0 km
  • Banquet Food Design0.9 km
  • Geek Ltd1.0 km
  • Kowok0.8 km
  • + 25 more
shopping_bag

Retailers - Other

16 nearby
  • Greggs1.0 km
  • K Stores0.7 km
  • Shell South Merton0.7 km
  • Mini Market0.8 km
  • Boots UK Ltd.1.0 km
  • + 11 more
fastfood

Takeaway Shop

4 nearby
  • Jan Chinese Takeaway0.7 km
  • Domino's Pizza0.7 km
  • Morden Fish & Kebab0.9 km
  • Subway1.0 km
local_grocery_store

Supermarkets

2 nearby
  • Sainsbury's1.0 km
  • Sainsbury's0.5 km
hotel

Hotel, B&B, Guest House

1 nearby
  • Travelodge0.7 km

train Transport Links

Train Stations

  • Morden South0.5 km
  • South Merton0.6 km
  • St Helier1.0 km