Postcode Analysis Merton, London

HILLCROSS AVENUE, SM4 4BU House Prices & Local Information

Comprehensive demographic deep-dive and infrastructure audit for HILLCROSS AVENUE, SM4 4BU.

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groups
Population

398

cake
Avg Age

39

payments
Avg Income

£ 68,900 /yr

work
Employed

51%

Neighbourhood Index

infoHow calculated?

Score 1–10 — how this postcode ranks nationally (10 = top 10%)

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Index Insight: SM4 4BU is ranked in the top 20% nationally for affluence, indicating a high-income demographic. It scores highly on the family-friendly index, suggesting a strong presence of family households and good proximity to schools.

shieldSafety
8/10
family_restroomFamily
7/10
favoriteHealth
10/10
workEmployment
5/10
diversity_3Diversity
8/10
paymentsAffluence
9/10
directions_transitTransit
4/10
homeHome Ownership
8/10
trending_upInvestment
2/10
psychology

Area Character

SM4 4BU is a premium owner-occupier postcode — median prices of £575k, 86% home ownership, and a low-deprivation rank put this address in the top tier nationally for wealth indicators. £575k prices and low crime — this postcode commands a premium for good reason. Property prices are trending down 4.4% year-on-year.

home £575,000 median price shield Safety 8/10
verifiedPublished by PostcodeInfo.uk · · Sources: ONS Census 2021, police.uk, Land Registry

SM4 4BU is a sought-after residential area on Hillcross Avenue, 0.8km from Morden in Merton. Administratively it sits within Cannon Hill ward and the Wimbledon constituency.

One of the more sought-after postcodes in SM4, SM4 4BU offers a culturally diverse area with a strong community identity. The daytime character shifts — ethnically mixed self-employed with no fixed place of work in construction, transport, and storage. The 39 average age reflects a mixed, mid-career community — settling down but not yet slowing down. 86% of residents own their home — above average for the district, consistent with a stable and sought-after address. The area has a notably diverse population — 35% of residents identify as non-white, reflecting the multicultural character of this part of Merton.

Safety: Crime rates are low here at 14 incidents per 1,000 residents — well below average and reassuring for families. Property: Prices average £575k, down 4.4% year-on-year. The area ranks among the least deprived 20% in England — a strong signal of community wellbeing, good schools, and low crime.

Census 2021 statistics for SM4 4BU are sourced from Output Area E00017012 (shared with 5 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.

mapGeographic Location

Demographic Deep-Dive

The Census 2021 data below shows the full population breakdown for SM4 4BU. The average age is 38.7. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.

Ethnicity Profile

White / British65.3%
Asian / British Asian16.8%
Black / African / Caribbean10.2%
Other / Mixed7.7%

Economic Activity

51%Active
FT: 33%
Unemployed: 2%
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Age & Housing: A settled, mid-life demographic of homeowners. The population consists largely of established adults and families who own their properties.

home Property Prices by Type

Terraced

£ 549,975

6 sales · Mean £ 555,491

Semi-Detached

£ 535,000

1 sales · Mean £ 535,000

gavel Crime Overview 12 Months (up to 2026-02)

SM4 4BU has low crime rates — 14 incidents per 1,000 residents. The most reported categories are violence and sexual offences and drugs. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.

Violence and sexual offences21
Drugs8
Other theft7
Burglary5
Anti-social behaviour3

school Local Schools

P

Hillcross Primary School

Good479 pupils0.3 km
P

Hatfeild Primary School

Requires Improvement421 pupils0.6 km
P

Morden Primary School

Good229 pupils0.8 km
P

Aragon Primary School

Good600 pupils1.0 km
P

St John Fisher RC Primary School

Good436 pupils1.1 km
P

Joseph Hood Primary School

Good389 pupils1.2 km
P

Abbotsbury Primary School

Good405 pupils1.2 km
A

Perseid School

Outstanding152 pupils1.3 km

storefront Nearby Amenities

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Retailers - Other

11 nearby
  • Cannon Hill News0.9 km
  • Grand Fresh Market0.9 km
  • JK News0.8 km
  • Spar0.9 km
  • The Butterfly Patch0.8 km
  • + 6 more
restaurant

Restaurant, Cafe

12 nearby
  • Eat Well0.9 km
  • Eat Well Cafe0.8 km
  • Little Forest Folk0.8 km
  • Premier0.8 km
  • Morden Leisure Centre0.6 km
  • + 7 more
hotel

Hotel, B&B, Guest House

1 nearby
  • Travelodge0.7 km
fastfood

Takeaway Shop

2 nearby
  • Kingfish0.8 km
  • Jan Chinese Takeaway0.8 km
local_bar

Pub, NightClub

3 nearby
  • Central Ward Residents Club0.4 km
  • The George Inn0.8 km
  • Raynes Park Vale Sports & Social Club1.0 km
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Supermarkets

2 nearby
  • Co-Op0.8 km
  • Sainsbury's0.8 km

train Transport Links

Train Stations

  • Morden South0.9 km
  • South Merton1.0 km
  • St Helier1.2 km