SN1 1BB is an active urban area on The Parade, 0.4km from New Town (Swindon Newtown) in Swindon (Swindon). Administratively it sits within Central ward and the South Swindon constituency.
This is a well-established rental postcode — a diverse renting area with many ethnic minority families, mostly European-born. During the day, urban high streets with mixed ethnicity and businesses. A balanced community with an average age of 37 — families, professionals, and long-term residents all well represented. 52% of homes are privately rented — a strong rental market with good supply for incoming tenants. The area has a notably diverse population — 100% of residents identify as non-white, reflecting the multicultural character of this part of Swindon.
Safety: Crime rates are high (213 per 1,000 residents) — commercial zones and transport hubs in the vicinity contribute to these figures.
Census 2021 statistics for SN1 1BB are sourced from Output Area E00177273 (shared with 34 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
THE PARADE, SN1 1BB House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for THE PARADE, SN1 1BB.
227
37
£ 50,500 /yr
48%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: SN1 1BB is ranked in the top 20% nationally for affluence, indicating a high-income demographic.
Area Character
64% of SN1 1BB's residents are from ethnic minority backgrounds — a richly multicultural postcode with diverse cultural ties and tight-knit community organisations. Crime is above average; much reflects high urban footfall rather than community risk.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for SN1 1BB. The average age is 37.4. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Community Makeup: A dynamic neighborhood of mid-career renters. The average age points to active professionals living in rental accommodation.
gavel Crime Overview 12 Months (up to 2026-02)
Crime rates near SN1 1BB are high at 213 per 1,000 residents. The most reported categories are violence and sexual offences and anti-social behaviour. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
Holy Rood Catholic Primary School
UTC Swindon
Drove Primary School
King William Street Church of England Primary School
Robert Le Kyng Primary School
Holy Cross Catholic Primary School
EOTAS Swindon
Ferndale Primary School & Nursery
storefront Nearby Amenities
Takeaway Shop
34 nearby- KFC1.0 km
- Best BBQ0.7 km
- PanPizza0.4 km
- Papa Johns Pizza0.9 km
- Pizza Hut Delivery0.5 km
- + 29 more
Retailers - Other
87 nearby- Holland & Barrett1.0 km
- Abbys Food Stores0.5 km
- Sulaymaniyah Super Market0.6 km
- Zabka Polski Sklep0.5 km
- Balkans Finest Ltd0.3 km
- + 82 more
Pub, NightClub
24 nearby- The Glue Pot0.5 km
- Ashford Road Working Mens Club0.8 km
- Beehive Public House0.7 km
- Clifton Hotel0.9 km
- Kevin Fitzgerald T/A The Castle Inn0.8 km
- + 19 more
Restaurant, Cafe
99 nearby- Costa Ltd (Kiosk)1.0 km
- Giraffe / Gourmet Burger Kitchebn0.9 km
- Krispy Kreme UK Ltd - Swindon Box Store1.0 km
- Patisserie Valerie1.0 km
- Subway0.9 km
- + 94 more
Hotel, B&B, Guest House
6 nearby- Angelique Guest House0.8 km
- Swindon Travelodge0.3 km
- Thistle Express Swindon0.1 km
- Ibis Budget Swindon0.3 km
- Stay Belvedere Hotels Ltd (Trading At Holiday Inn Express)0.3 km
- + 1 more
Supermarkets
6 nearby- The Midcounties Co-operative0.6 km
- Tesco Stores Ltd0.1 km
- Wilko0.1 km
- Aldi Stores Ltd0.9 km
- Iceland Frozen Foods Plc0.2 km
- + 1 more
train Transport Links
Train Stations
- Swindon0.4 km
Bus Stops
- Fleming Way0.1 km
- Fleming Way0.1 km
- Fleming Way0.1 km
- Fleming Way0.1 km
- Fleming Way0.1 km
Generated by PostcodeInfo.uk
Postcode Profile: SN11BB · Data under Open Government Licence