Postcode Analysis Stafford, West Midlands

LONGTON ROAD, ST12 9AA House Prices & Local Information

Comprehensive demographic deep-dive and infrastructure audit for LONGTON ROAD, ST12 9AA.

check_circle Link copied to clipboard!
groups
Population

283

cake
Avg Age

49

payments
Avg Income

£ 47,400 /yr

work
Employed

42%

Neighbourhood Index

infoHow calculated?

Score 1–10 — how this postcode ranks nationally (10 = top 10%)

lightbulb

Index Insight: ST12 9AA is ranked in the top 20% nationally for affluence, indicating a high-income demographic. Employment metrics are below the national average, which typically reflects either economic deprivation or a highly retired population.

shieldSafety
7/10
family_restroomFamily
6/10
favoriteHealth
1/10
workEmployment
3/10
diversity_3Diversity
2/10
paymentsAffluence
8/10
directions_transitTransit
4/10
homeHome Ownership
7/10
trending_upInvestment
5/10
psychology

Area Character

A sought-after, premium postcode. ST12 9AA's low deprivation rank, 77% ownership, and £795k median price place it in the top quintile nationally for residential quality. Very low crime and mature demographics confirm this as a prestige address.

home £795,600 median price shield Safety 7/10
verifiedPublished by PostcodeInfo.uk · · Sources: ONS Census 2021, police.uk, Land Registry

ST12 9AA is a sought-after residential area on Longton Road, 0.2km from Barlaston in Barlaston. Administratively it sits within Barlaston ward and the Stone constituency.

One of the more sought-after postcodes in ST12, ST12 9AA offers a quiet rural community with low density and high home ownership. Outside of residential hours, mainly white, agricultural workforce, on the edges of smaller towns. The 49 average age signals a mature family neighbourhood — long-term residents, good local schools, and high levels of owner-occupation. 77% of residents own their home — above average for the district, consistent with a stable and sought-after address.

Safety: Crime rates are low here at 7 incidents per 1,000 residents — well below average and reassuring for families. Property: Prices average £795k. The area ranks among the least deprived 20% in England — a strong signal of community wellbeing, good schools, and low crime.

Census 2021 statistics for ST12 9AA are sourced from Output Area E00151239 (shared with 9 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.

mapGeographic Location

Demographic Deep-Dive

The Census 2021 data below shows the full population breakdown for ST12 9AA. The average age is 49.2. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.

Ethnicity Profile

White / British96.1%
Asian / British Asian0.0%
Black / African / Caribbean0.4%
Other / Mixed3.5%

Economic Activity

42%Active
FT: 29%
Unemployed: 2%
lightbulb

Area Vibe: Peaceful, mature, and permanent. The demographic data points to a strong concentration of older homeowners and empty-nesters.

home Property Prices by Type

Detached

£ 590,000

6 sales · Mean £ 566,033

Terraced

£ 187,500

1 sales · Mean £ 187,500

Semi-Detached

£ 175,000

1 sales · Mean £ 175,000

gavel Crime Overview 12 Months (up to 2025-11)

ST12 9AA has low crime rates — 7 incidents per 1,000 residents. The most reported categories are anti-social behaviour and violence and sexual offences. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.

Anti-social behaviour2
Violence and sexual offences2
Other theft1
Public order1
Burglary1

school Local Schools

P

Barlaston CofE (VC) First School

Good118 pupils0.2 km

storefront Nearby Amenities

shopping_bag

Retailers - Other

3 nearby
  • Barlaston Milk Barn0.1 km
  • Mark's Quality Meats0.9 km
  • Barlaston Village Store0.9 km
local_bar

Pub, NightClub

2 nearby
  • The Duke Of York0.0 km
  • The Plume Of Feathers0.8 km
hotel

Hotel, B&B, Guest House

1 nearby
  • The Upper House Hotel Limited0.6 km

train Transport Links

Train Stations

  • Barlaston0.7 km
  • Wedgwood1.1 km
  • Wedgwood Lane1.3 km