Postcode Analysis Stafford, West Midlands

LONGTON ROAD, ST12 9AJ House Prices & Local Information

Comprehensive demographic deep-dive and infrastructure audit for LONGTON ROAD, ST12 9AJ.

analytics Demographics: Census 2021 local_police Crime: police.uk · 2025-11 (1–2 month lag)home Prices: Land Registry
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groups
Population

342

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Avg Age

45

payments
Avg Income

£ 47,400 /yr

work
Employed

50%

Neighbourhood Index

infoHow calculated?

Score 1–10 — how this postcode ranks nationally (10 = top 10%)

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Index Insight: ST12 9AJ is ranked in the top 20% nationally for affluence, indicating a high-income demographic. It scores highly on the family-friendly index, suggesting a strong presence of family households and good proximity to schools.

shieldSafety
5/10
family_restroomFamily
8/10
favoriteHealth
1/10
workEmployment
7/10
diversity_3Diversity
2/10
paymentsAffluence
9/10
directions_transitTransit
5/10
homeHome Ownership
8/10
trending_upInvestment
6/10
psychology

Area Character

ST12 9AJ is a premium owner-occupier postcode — median prices of £455k, 84% home ownership, and a low-deprivation rank put this address in the top tier nationally for wealth indicators. Low crime and mid-career demographics put this at peak family desirability. Property prices are trending up 284.4% year-on-year.

home £455,400 median price shield Safety 5/10
verifiedPublished by PostcodeInfo.uk · · Sources: ONS Census 2021, police.uk, Land Registry

ST12 9AJ is an accessible, working-class neighbourhood on Longton Road, 0.4km from Barlaston in Barlaston. Administratively it sits within Barlaston ward and the Stone constituency.

One of the more sought-after postcodes in ST12, ST12 9AJ offers a diverse rural area with a mix of families, workers and retirees. The daytime character shifts — mainly white, agricultural workforce, on the edges of smaller towns. With an average age of 45, this is established family country — quiet streets, strong community ties, and low rental churn. 84% of residents own their home — above average for the district, consistent with a stable and sought-after address.

Safety: Crime rates are low here at 9 incidents per 1,000 residents — well below average and reassuring for families. Property: Prices average £455k, up 284.4% year-on-year.

Census 2021 statistics for ST12 9AJ are sourced from Output Area E00151245 (shared with 8 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.

mapGeographic Location

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Demographic Deep-Dive

The Census 2021 data below shows the full population breakdown for ST12 9AJ. The average age is 45.5. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.

Ethnicity Profile

White / British96.8%
Asian / British Asian1.8%
Black / African / Caribbean0.0%
Other / Mixed1.5%

Economic Activity

50%Active
FT: 33%
Unemployed: 2%
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Community Makeup: A mature neighborhood of long-term property owners. The significantly higher average age reflects a deeply settled local population.

analytics Full Demographics Profile

home Property Prices by Type

Detached

£ 515,000

5 sales · Mean £ 401,900

Terraced

£ 136,975

4 sales · Mean £ 143,237

gavel Crime Overview 12 Months (up to 2025-11)

ST12 9AJ has low crime rates — 9 incidents per 1,000 residents. The most reported categories are anti-social behaviour and other theft. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.

Anti-social behaviour2
Other theft1
Public order1
Burglary1
Violence and sexual offences1

school Local Schools

P

Barlaston CofE (VC) First School

Good118 pupils0.5 km

storefront Nearby Amenities

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Retailers - Other

1 nearby
  • Barlaston Milk Barn0.2 km
local_bar

Pub, NightClub

2 nearby
  • The Duke Of York0.3 km
  • Wedgwood Sports & Social Club0.9 km
hotel

Hotel, B&B, Guest House

1 nearby
  • The Upper House Hotel Limited0.8 km

train Transport Links

Train Stations

  • Barlaston0.9 km
  • Wedgwood1.1 km
  • Wedgwood Lane1.4 km