Postcode Analysis Stafford, West Midlands

BROUGHTON CRESCENT, ST12 9DD House Prices & Local Information

Comprehensive demographic deep-dive and infrastructure audit for BROUGHTON CRESCENT, ST12 9DD.

analytics Demographics: Census 2021 local_police Crime: police.uk · 2026-02 (1–2 month lag)home Prices: Land Registry
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groups
Population

274

cake
Avg Age

58

payments
Avg Income

£ 47,400 /yr

work
Employed

38%

Neighbourhood Index

infoHow calculated?

Score 1–10 — how this postcode ranks nationally (10 = top 10%)

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Index Insight: ST12 9DD represents a statistically balanced neighbourhood. The scores across affluence, family, and employment align closely with national middle-ground averages, offering a highly typical UK community profile.

shieldSafety
7/10
family_restroomFamily
6/10
favoriteHealth
1/10
workEmployment
6/10
diversity_3Diversity
4/10
paymentsAffluence
7/10
directions_transitTransit
7/10
homeHome Ownership
8/10
trending_upInvestment
3/10
psychology

Area Character

Mature homeowners dominate this postcode. With 81% owner-occupation and an average age of 58, ST12 9DD is established retirement territory. Low crime reinforces the quiet, established character — reflects the demand.

shield Safety 7/10
verifiedPublished by PostcodeInfo.uk · · Sources: ONS Census 2021, police.uk, Land Registry

ST12 9DD is a sought-after residential area on Broughton Crescent, 0.2km from Barlaston in Stafford. Administratively it sits within Barlaston ward and the Stone constituency.

For serious buyers, ST12 9DD is a quiet rural community with low density and high home ownership. The daytime character shifts — mainly white, agricultural workforce, on the edges of smaller towns. Average age 58 — this is a predominantly retired and pre-retirement community, with very low mobility and high owner-occupation. 81% of residents own their home — above average for the district, consistent with a stable and sought-after address.

Safety: Crime rates are low here at 7 incidents per 1,000 residents — well below average and reassuring for families. The area ranks among the least deprived 20% in England — a strong signal of community wellbeing, good schools, and low crime.

Census 2021 statistics for ST12 9DD are sourced from Output Area E00151241 (shared with 11 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.

mapGeographic Location

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Demographic Deep-Dive

The Census 2021 data below shows the full population breakdown for ST12 9DD. The average age is 57.5. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.

Ethnicity Profile

White / British98.5%
Asian / British Asian0.7%
Black / African / Caribbean0.7%
Other / Mixed0.0%

Economic Activity

38%Active
FT: 26%
Unemployed: 0%
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Age & Housing: An older, highly established demographic of homeowners. The population is heavily skewed toward older adults and retirees who own their homes outright.

analytics Full Demographics Profile

gavel Crime Overview 12 Months (up to 2026-02)

ST12 9DD has low crime rates — 7 incidents per 1,000 residents. The most reported categories are violence and sexual offences and anti-social behaviour. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.

Violence and sexual offences4
Anti-social behaviour1
Public order1

school Local Schools

P

Barlaston CofE (VC) First School

Good118 pupils0.1 km

storefront Nearby Amenities

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Retailers - Other

3 nearby
  • Barlaston Milk Barn0.4 km
  • Mark's Quality Meats0.7 km
  • Barlaston Village Store0.7 km
local_bar

Pub, NightClub

2 nearby
  • The Duke Of York0.3 km
  • The Plume Of Feathers0.5 km
hotel

Hotel, B&B, Guest House

1 nearby
  • The Upper House Hotel Limited0.5 km

train Transport Links

Train Stations

  • Barlaston0.4 km
  • Wedgwood1.1 km
  • Wedgwood Lane1.2 km

Bus Stops

  • Railway Station0.4 km
  • Barlaston Rail Station0.4 km