Postcode Analysis Stafford, West Midlands

PARK DRIVE, ST12 9DW House Prices & Local Information

Comprehensive demographic deep-dive and infrastructure audit for PARK DRIVE, ST12 9DW.

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groups
Population

285

cake
Avg Age

52

payments
Avg Income

£ 47,400 /yr

work
Employed

45%

Neighbourhood Index

infoHow calculated?

Score 1–10 — how this postcode ranks nationally (10 = top 10%)

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Index Insight: ST12 9DW is ranked in the top 20% nationally for affluence, indicating a high-income demographic. It scores highly on the family-friendly index, suggesting a strong presence of family households and good proximity to schools. The area also shows excellent employment metrics, indicating a highly economically active population.

shieldSafety
7/10
family_restroomFamily
9/10
favoriteHealth
1/10
workEmployment
8/10
diversity_3Diversity
1/10
paymentsAffluence
8/10
directions_transitTransit
6/10
homeHome Ownership
10/10
trending_upInvestment
7/10
psychology

Area Character

A sought-after, premium postcode. ST12 9DW's low deprivation rank, 94% ownership, and £369k median price place it in the top quintile nationally for residential quality. £369k prices with low crime and a mature community — a long-term hold. Property prices are trending up 27.9% year-on-year.

home £369,375 median price shield Safety 7/10
verifiedPublished by PostcodeInfo.uk · · Sources: ONS Census 2021, police.uk, Land Registry

ST12 9DW is a sought-after residential area on Park Drive, 1.0km from Barlaston in Barlaston. Administratively it sits within Barlaston ward and the Stone constituency.

One of the more sought-after postcodes in ST12, ST12 9DW offers a well-established suburb with a mixed age range and strong community feel. Outside of residential hours, mainly white, agricultural workforce, on the edges of smaller towns. The 52 average age signals a mature family neighbourhood — long-term residents, good local schools, and high levels of owner-occupation. 94% of residents own their home — above average for the district, consistent with a stable and sought-after address.

Safety: Crime rates are low here at 14 incidents per 1,000 residents — well below average and reassuring for families. Property: Average house prices are around £369k, up 27.9% year-on-year. The area ranks among the least deprived 20% in England — a strong signal of community wellbeing, good schools, and low crime.

Census 2021 statistics for ST12 9DW are sourced from Output Area E00151242 (shared with 4 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.

mapGeographic Location

Demographic Deep-Dive

The Census 2021 data below shows the full population breakdown for ST12 9DW. The average age is 52.2. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.

Ethnicity Profile

White / British95.8%
Asian / British Asian0.7%
Black / African / Caribbean1.4%
Other / Mixed2.1%

Economic Activity

45%Active
FT: 31%
Unemployed: 0%
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Area Vibe: Peaceful, mature, and permanent. The demographic data points to a strong concentration of older homeowners and empty-nesters.

home Property Prices by Type

Semi-Detached

£ 225,000

9 sales · Mean £ 266,716

Detached

£ 343,750

2 sales · Mean £ 343,750

gavel Crime Overview 12 Months (up to 2026-02)

ST12 9DW has low crime rates — 14 incidents per 1,000 residents. The most reported categories are violence and sexual offences and anti-social behaviour. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.

Violence and sexual offences12
Anti-social behaviour2
Criminal damage and arson1
Burglary1
Other crime1

school Local Schools

P

Barlaston CofE (VC) First School

Good118 pupils0.9 km

storefront Nearby Amenities

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Retailers - Other

2 nearby
  • Mark's Quality Meats0.3 km
  • Barlaston Village Store0.3 km
hotel

Hotel, B&B, Guest House

1 nearby
  • The Upper House Hotel Limited1.0 km
local_bar

Pub, NightClub

1 nearby
  • The Plume Of Feathers0.4 km

train Transport Links

Train Stations

  • Barlaston0.5 km
  • Wedgwood Lane1.3 km
  • Wedgwood1.4 km

Bus Stops

  • Silver Ridge0.2 km
  • Plume of Feathers PH0.3 km
  • Barlaston Orchard Place0.3 km
  • Orchard Place0.3 km
  • Orchard Place0.3 km