ST3 1BY is an up-and-coming urban area located 0.2km from Longton in Stoke-on-Trent. Administratively it sits within Broadway and Longton East ward and the Stoke-on-Trent South constituency.
An affordable area with active regeneration, ST3 1BY is residents in this subgroup are typically single or divorced eu-born migrants who live alone. many are aged 25 to 44 and are employed in sales and customer service occupations or are process, plant and machine operatives. a higher than group average proportion identify with the white ethnic group or other asian ethnicities, and many do not speak english very well or well. housing is principally in flats in the social or private rented sector, with households typically overcrowded, and home ownership rare. During the day, traditional retail areas with professional services and self-employed, often in market towns and higher status areas. A balanced community with an average age of 42 — families, professionals, and long-term residents all well represented. 45% of homes are socially rented, reflecting the area's public housing provision and council presence.
Safety: Crime rates are high (211 per 1,000 residents) — commercial zones and transport hubs in the vicinity contribute to these figures. The Index of Multiple Deprivation places this area in the most deprived 20% nationally — this often means more affordable prices and active local authority investment, but also fewer amenities and higher benefit dependency.
Census 2021 statistics for ST3 1BY are sourced from Output Area E00072209 (shared with 138 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
ST3 1BY House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for ST3 1BY.
418
42
£ 0 /yr
45%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: ST3 1BY falls into the lower 30% nationally for affluence, pointing to a more accessible but economically challenged demographic. The area also shows excellent employment metrics, indicating a highly economically active population.
Area Character
ST3 1BY has a significant social housing presence — 45% of homes are socially rented, reflecting substantial council or housing association provision. Above-average crime is a concern; estate-level variation can be significant.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for ST3 1BY. The average age is 41.9. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Community Makeup: A dynamic neighborhood of mid-career renters. The average age points to active professionals living in rental accommodation.
gavel Crime Overview 12 Months (up to 2026-02)
Crime rates near ST3 1BY are high at 211 per 1,000 residents. The most reported categories are violence and sexual offences and public order. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
Gladstone Primary Academy
St Gregory's Catholic Academy
Co-Op Academy Clarice Cliff
St Paul's CofE (C) Primary School
St Thomas More Catholic Academy
Sandford Hill Primary School
Alexandra Infants' School
Belgrave St Bartholomew's Academy
storefront Nearby Amenities
Retailers - Other
43 nearby- Shannon News0.5 km
- Meir Hay Pharmacy0.8 km
- Elite Fitness and Personal Training Ltd0.8 km
- Boots0.1 km
- AK News0.6 km
- + 38 more
Restaurant, Cafe
21 nearby- King Street Kitchen0.8 km
- Cafe Continental0.3 km
- Easy Cheesy0.7 km
- Go Eat0.9 km
- The Coffee House0.2 km
- + 16 more
Takeaway Shop
26 nearby- Nemo'z Fish & Chips0.5 km
- Lin Take Away0.7 km
- Linny's Kitchen0.3 km
- Longton Fisheries0.7 km
- Longton Pizza0.3 km
- + 21 more
Pub, NightClub
16 nearby- Last Orders0.8 km
- The Last Post0.2 km
- The Sutherland Community Project0.2 km
- Tam O'Shanter Inn0.9 km
- The Ashwood0.3 km
- + 11 more
Supermarkets
6 nearby- Farmfoods0.3 km
- Tesco0.4 km
- Tesco Express0.8 km
- Heron Foods Ltd0.4 km
- Iceland0.1 km
- + 1 more
train Transport Links
Train Stations
- Longton0.3 km
- Stoke-On-Trent3.8 km
- Wedgwood4.9 km
Bus Stops
- Sutherland Road0.1 km
- deleted stop0.1 km
- Market Street0.1 km
- alighting stop0.1 km
- Longton Police Station0.1 km
Generated by PostcodeInfo.uk
Postcode Profile: ST31BY · Data under Open Government Licence