Postcode Analysis Hammersmith and Fulham, London

WATERFRONT DRIVE, SW10 0AA House Prices & Local Information

Comprehensive demographic deep-dive and infrastructure audit for WATERFRONT DRIVE, SW10 0AA.

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groups
Population

498

cake
Avg Age

37

payments
Avg Income

£ 62,800 /yr

work
Employed

53%

Neighbourhood Index

infoHow calculated?

Score 1–10 — how this postcode ranks nationally (10 = top 10%)

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Index Insight: SW10 0AA is ranked in the top 20% nationally for affluence, indicating a high-income demographic.

shieldSafety
4/10
family_restroomFamily
2/10
favoriteHealth
10/10
workEmployment
4/10
diversity_3Diversity
10/10
paymentsAffluence
10/10
directions_transitTransit
5/10
homeHome Ownership
5/10
trending_upInvestment
7/10
psychology

Area Character

A sought-after, premium postcode. SW10 0AA's low deprivation rank, 61% ownership, and £3.6M median price place it in the top quintile nationally for residential quality. Crime rates in this specific area are moderate. Property prices average £3.6M. Property prices are trending up 6.9% year-on-year.

home £3,601,809 median price shield Safety 4/10
verifiedPublished by PostcodeInfo.uk · · Sources: ONS Census 2021, police.uk, Land Registry

SW10 0AA is a mixed residential area on Waterfront Drive, 0.8km from Sands End in Hammersmith and Fulham. Administratively it sits within Sands End ward and the Chelsea and Fulham constituency.

This is a strong family neighbourhood — a significant portion of adults hold a degree, but a notable number have also pursued apprenticeships in the past. employment is predominantly concentrated in caring, leisure and other service occupations, or in sales and customer services. individuals in this subgroup are slightly more likely to be uk-born, compared with the group average. the population displays a fairly balanced age distribution, apart from the smaller proportion of elderly retirees. the neighbourhoods show limited ethnic diversity, and the housing landscape primarily consists of terraced homes, with a mix of detached and semi-detached properties as well. it is not uncommon for residents to own multiple vehicles. During the day, big city services, with accommodation and food. A balanced community with an average age of 37 — families, professionals, and long-term residents all well represented. 61% of properties are owner-occupied — a strong indicator of neighbourhood stability and long-term community investment. The area has a notably diverse population — 38% of residents identify as non-white, reflecting the multicultural character of this part of Hammersmith and Fulham.

Safety: Crime is moderate at 73 incidents per 1,000 residents — broadly typical for this type of urban area. Property: Prices average £3.6M, up 6.9% year-on-year.

Census 2021 statistics for SW10 0AA are sourced from Output Area E00009700 (shared with 10 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.

mapGeographic Location

Demographic Deep-Dive

The Census 2021 data below shows the full population breakdown for SW10 0AA. The average age is 36.7. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.

Ethnicity Profile

White / British62.2%
Asian / British Asian11.0%
Black / African / Caribbean10.0%
Other / Mixed16.8%

Economic Activity

53%Active
FT: 38%
Unemployed: 4%
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Community Makeup: A balanced, mature neighborhood. The average age points to a solid foundation of mid-career individuals.

home Property Prices by Type

Flat

£ 3,935,000

39 sales · Mean £ 4,423,666

gavel Crime Overview 12 Months (up to 2026-02)

Crime around SW10 0AA is moderate at 73 per 1,000 residents. The most reported categories are violence and sexual offences and anti-social behaviour. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.

Violence and sexual offences200
Anti-social behaviour141
Vehicle crime65
Other theft57
Shoplifting56

school Local Schools

S

Chelsea Academy

Outstanding1183 pupils0.2 km
A

Somerset Nursery School and Children's Centre

Outstanding49 pupils0.4 km
P

Ashburnham Community School

Outstanding189 pupils0.5 km
P

Westbridge Academy

Good168 pupils0.5 km
S

Saint John Bosco College

Good852 pupils0.6 km
P

Park Walk Primary School

Good190 pupils0.8 km
A

Chelsea Community Hospital School

Outstanding107 pupils0.8 km
A

Ormiston Courtyard Academy

Outstanding10 pupils0.8 km

storefront Nearby Amenities

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Retailers - Other

49 nearby
  • Bayley & Sage0.9 km
  • Family Butchers0.8 km
  • Parth Food And Wine0.8 km
  • Bayley & Sage1.0 km
  • Boots UK Ltd0.9 km
  • + 44 more
restaurant

Restaurant, Cafe

113 nearby
  • The Jam1.0 km
  • Cook + Thief/Sugoi JPN0.9 km
  • No Fifty Cheyne1.0 km
  • Augustine Kitchen0.7 km
  • Battersea Grill0.7 km
  • + 108 more
local_grocery_store

Supermarkets

10 nearby
  • Co-Operative0.7 km
  • Tesco0.9 km
  • Prezzemolo & Vitale0.7 km
  • Sainsbury Supermarkets Ltd1.0 km
  • Co-op0.5 km
  • + 5 more
fastfood

Takeaway Shop

25 nearby
  • Al Phoenic0.7 km
  • Chelsea Gourmet Oriental0.8 km
  • Gourmet Sushi0.9 km
  • Sushi Seiko0.6 km
  • D'Ambrosi0.9 km
  • + 20 more
local_bar

Pub, NightClub

27 nearby
  • Raffles Club1.0 km
  • Kona Kai1.0 km
  • Waterside0.5 km
  • Sporting Page0.8 km
  • Butchers Hook0.7 km
  • + 22 more
hotel

Hotel, B&B, Guest House

3 nearby
  • Millennium Chelsea Harbour Hotel0.3 km
  • DoubleTree By Hilton London Chelsea0.4 km
  • Hotel Rafayel0.8 km

train Transport Links

Train Stations

  • Imperial Wharf0.3 km
  • West Brompton1.5 km
  • Clapham Junction1.6 km

Bus Stops

  • Imperial Wharf Rail Station0.4 km
  • Chelsea Harbour Pier0.4 km
  • Chelsea Harbour Pier0.4 km
  • Chelsea Harbour Pier0.4 km