SW10 0AA is a mixed residential area on Waterfront Drive, 0.8km from Sands End in Hammersmith and Fulham. Administratively it sits within Sands End ward and the Chelsea and Fulham constituency.
This is a strong family neighbourhood — a significant portion of adults hold a degree, but a notable number have also pursued apprenticeships in the past. employment is predominantly concentrated in caring, leisure and other service occupations, or in sales and customer services. individuals in this subgroup are slightly more likely to be uk-born, compared with the group average. the population displays a fairly balanced age distribution, apart from the smaller proportion of elderly retirees. the neighbourhoods show limited ethnic diversity, and the housing landscape primarily consists of terraced homes, with a mix of detached and semi-detached properties as well. it is not uncommon for residents to own multiple vehicles. During the day, big city services, with accommodation and food. A balanced community with an average age of 37 — families, professionals, and long-term residents all well represented. 61% of properties are owner-occupied — a strong indicator of neighbourhood stability and long-term community investment. The area has a notably diverse population — 38% of residents identify as non-white, reflecting the multicultural character of this part of Hammersmith and Fulham.
Safety: Crime is moderate at 73 incidents per 1,000 residents — broadly typical for this type of urban area. Property: Prices average £3.6M, up 6.9% year-on-year.
Census 2021 statistics for SW10 0AA are sourced from Output Area E00009700 (shared with 10 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
WATERFRONT DRIVE, SW10 0AA House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for WATERFRONT DRIVE, SW10 0AA.
498
37
£ 62,800 /yr
53%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: SW10 0AA is ranked in the top 20% nationally for affluence, indicating a high-income demographic.
Area Character
A sought-after, premium postcode. SW10 0AA's low deprivation rank, 61% ownership, and £3.6M median price place it in the top quintile nationally for residential quality. Crime rates in this specific area are moderate. Property prices average £3.6M. Property prices are trending up 6.9% year-on-year.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for SW10 0AA. The average age is 36.7. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Community Makeup: A balanced, mature neighborhood. The average age points to a solid foundation of mid-career individuals.
home Property Prices by Type
Flat
£ 3,935,000
39 sales · Mean £ 4,423,666
gavel Crime Overview 12 Months (up to 2026-02)
Crime around SW10 0AA is moderate at 73 per 1,000 residents. The most reported categories are violence and sexual offences and anti-social behaviour. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
Chelsea Academy
Somerset Nursery School and Children's Centre
Ashburnham Community School
Westbridge Academy
Saint John Bosco College
Park Walk Primary School
Chelsea Community Hospital School
Ormiston Courtyard Academy
storefront Nearby Amenities
Retailers - Other
49 nearby- Bayley & Sage0.9 km
- Family Butchers0.8 km
- Parth Food And Wine0.8 km
- Bayley & Sage1.0 km
- Boots UK Ltd0.9 km
- + 44 more
Restaurant, Cafe
113 nearby- The Jam1.0 km
- Cook + Thief/Sugoi JPN0.9 km
- No Fifty Cheyne1.0 km
- Augustine Kitchen0.7 km
- Battersea Grill0.7 km
- + 108 more
Supermarkets
10 nearby- Co-Operative0.7 km
- Tesco0.9 km
- Prezzemolo & Vitale0.7 km
- Sainsbury Supermarkets Ltd1.0 km
- Co-op0.5 km
- + 5 more
Takeaway Shop
25 nearby- Al Phoenic0.7 km
- Chelsea Gourmet Oriental0.8 km
- Gourmet Sushi0.9 km
- Sushi Seiko0.6 km
- D'Ambrosi0.9 km
- + 20 more
Pub, NightClub
27 nearby- Raffles Club1.0 km
- Kona Kai1.0 km
- Waterside0.5 km
- Sporting Page0.8 km
- Butchers Hook0.7 km
- + 22 more
Hotel, B&B, Guest House
3 nearby- Millennium Chelsea Harbour Hotel0.3 km
- DoubleTree By Hilton London Chelsea0.4 km
- Hotel Rafayel0.8 km
train Transport Links
Train Stations
- Imperial Wharf0.3 km
- West Brompton1.5 km
- Clapham Junction1.6 km
Bus Stops
- Imperial Wharf Rail Station0.4 km
- Chelsea Harbour Pier0.4 km
- Chelsea Harbour Pier0.4 km
- Chelsea Harbour Pier0.4 km
Generated by PostcodeInfo.uk
Postcode Profile: SW100AA · Data under Open Government Licence