SW10 0DD is a safe, established residential area on Waterfront Drive, 0.7km from Sands End in Hammersmith and Fulham. Administratively it sits within Sands End ward and the Chelsea and Fulham constituency.
For families considering a move, SW10 0DD represents a significant portion of adults hold a degree, but a notable number have also pursued apprenticeships in the past. employment is predominantly concentrated in caring, leisure and other service occupations, or in sales and customer services. individuals in this subgroup are slightly more likely to be uk-born, compared with the group average. the population displays a fairly balanced age distribution, apart from the smaller proportion of elderly retirees. the neighbourhoods show limited ethnic diversity, and the housing landscape primarily consists of terraced homes, with a mix of detached and semi-detached properties as well. it is not uncommon for residents to own multiple vehicles. Outside of residential hours, big city services, with accommodation and food. At 37 years average, expect a well-rounded neighbourhood — a blend of established families, working professionals, and longer-term owner-occupiers. 61% of properties are owner-occupied — a strong indicator of neighbourhood stability and long-term community investment. The area has a notably diverse population — 38% of residents identify as non-white, reflecting the multicultural character of this part of Hammersmith and Fulham.
Safety: Crime is moderate at 50 incidents per 1,000 residents — broadly typical for this type of urban area. Property: Prices average £2.4M, down 84.8% year-on-year.
Census 2021 statistics for SW10 0DD are sourced from Output Area E00009700 (shared with 10 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
WATERFRONT DRIVE, SW10 0DD House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for WATERFRONT DRIVE, SW10 0DD.
498
37
£ 62,800 /yr
53%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: SW10 0DD is ranked in the top 20% nationally for affluence, indicating a high-income demographic.
Area Character
A sought-after, premium postcode. SW10 0DD's low deprivation rank, 61% ownership, and £2.4M median price place it in the top quintile nationally for residential quality. £2.4M prices and low crime — this postcode commands a premium for good reason. Property prices are trending down 84.8% year-on-year.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for SW10 0DD. The average age is 36.7. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Area Vibe: Highly settled. The area is largely populated by a middle-aged demographic, providing a stable community feel.
home Property Prices by Type
Flat
£ 3,250,000
33 sales · Mean £ 3,847,171
gavel Crime Overview 12 Months (up to 2026-02)
Crime around SW10 0DD is moderate at 50 per 1,000 residents. The most reported categories are violence and sexual offences and anti-social behaviour. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
Chelsea Academy
Somerset Nursery School and Children's Centre
Westbridge Academy
Ashburnham Community School
Saint John Bosco College
Ormiston Courtyard Academy
Langford Primary School
Chelsea Community Hospital School
storefront Nearby Amenities
Retailers - Other
46 nearby- Boots UK Ltd1.0 km
- Holland & Barrett1.0 km
- Chelsea Village Store0.7 km
- Healthchem Ltd0.8 km
- Better Price0.5 km
- + 41 more
Pub, NightClub
23 nearby- The Lost Hours0.6 km
- The Rose0.7 km
- The Sands End0.7 km
- Jaks0.5 km
- Lots Road Pub & Dining room0.3 km
- + 18 more
Restaurant, Cafe
102 nearby- Brinkley's Wines Fulham0.9 km
- Caffe Nero0.9 km
- Carbon Kopi0.9 km
- Yamal Alsham & Fresca Italia0.4 km
- 508 Coffee0.5 km
- + 97 more
Takeaway Shop
26 nearby- Domino's Pizza0.7 km
- Foodstars Fulham0.5 km
- Sushi Express Clapham0.9 km
- Pret A Manger1.0 km
- Park Avenue NYC0.5 km
- + 21 more
Supermarkets
11 nearby- Tesco0.8 km
- Co-op0.5 km
- Sainsbury's Local0.9 km
- Tesco Express0.4 km
- Weezy - Fulham And Chelsea0.7 km
- + 6 more
Hotel, B&B, Guest House
3 nearby- DoubleTree By Hilton London Chelsea0.4 km
- Hotel Rafayel0.7 km
- Millennium Chelsea Harbour Hotel0.2 km
train Transport Links
Train Stations
- Imperial Wharf0.3 km
- Clapham Junction1.6 km
- West Brompton1.6 km
Bus Stops
- Imperial Wharf Rail Station0.3 km
- Chelsea Harbour Pier0.3 km
- Chelsea Harbour Pier0.3 km
- Chelsea Harbour Pier0.3 km
Generated by PostcodeInfo.uk
Postcode Profile: SW100DD · Data under Open Government Licence