SW14 7AU is a sought-after residential area on Longfield Drive, 1.0km from East Sheen in Richmond upon Thames. Administratively it sits within East Sheen ward and the Richmond Park constituency.
For serious buyers, SW14 7AU is a settled suburb of older couples whose children have left home. The daytime character shifts — ethnically mixed self-employed professional services, home workers in outer suburbs. The 41 average age reflects a mixed, mid-career community — settling down but not yet slowing down. 86% of residents own their home — above average for the district, consistent with a stable and sought-after address.
Safety: Crime rates are low here at 19 incidents per 1,000 residents — well below average and reassuring for families. Property: Prices average £4.5M. The area ranks among the least deprived 20% in England — a strong signal of community wellbeing, good schools, and low crime.
Census 2021 statistics for SW14 7AU are sourced from Output Area E00019139 (shared with 15 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
LONGFIELD DRIVE, SW14 7AU House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for LONGFIELD DRIVE, SW14 7AU.
400
41
£ 75,000 /yr
41%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: SW14 7AU is ranked in the top 20% nationally for affluence, indicating a high-income demographic. It scores highly on the family-friendly index, suggesting a strong presence of family households and good proximity to schools. The area also shows excellent employment metrics, indicating a highly economically active population.
Area Character
Ranked among the least deprived areas in England, SW14 7AU combines high owner-occupation (86%), strong property values (£4.5M median) and low crime into a blue-chip residential profile. £4.5M prices and low crime — this postcode commands a premium for good reason.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for SW14 7AU. The average age is 40.9. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Age & Housing: A settled, mid-life demographic of homeowners. The population consists largely of established adults and families who own their properties.
home Property Prices by Type
Detached
£ 4,450,000
1 sales · Mean £ 4,450,000
gavel Crime Overview 12 Months (up to 2026-02)
SW14 7AU has low crime rates — 19 incidents per 1,000 residents. The most reported categories are anti-social behaviour and vehicle crime. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
Sheen Mount Primary School
Christ's Church of England Comprehensive Secondary School
Holy Trinity Church of England Primary School
Marshgate Primary School
St Elizabeth's Catholic Primary School
Darell Primary and Nursery School
Richmond Park Academy
Thomson House School
storefront Nearby Amenities
Retailers - Other
11 nearby- R Chubb & Son0.7 km
- East Sheen Service Station0.6 km
- Holland and Barrett0.9 km
- Tony Swatland0.9 km
- Derby Cigar Stores0.6 km
- + 6 more
Restaurant, Cafe
16 nearby- Caffe Al Fresco0.7 km
- Lalbagh0.7 km
- Black Salt Sheen0.6 km
- Gandum Persian Restaurant and Bar0.8 km
- Grilandia Restaurant0.8 km
- + 11 more
Supermarkets
2 nearby- Amazon Fresh1.0 km
- Tesco0.9 km
Takeaway Shop
5 nearby- TJ's Place0.6 km
- Papa John's0.8 km
- Sushi Daily0.8 km
- Z-One Chinese Express0.7 km
- Pizza Go Go0.6 km
Pub, NightClub
4 nearby- The Plough0.5 km
- The Victoria0.3 km
- Sheen Lawn Tennis & Squash Club0.4 km
- Barnes Home Guard Association0.8 km
train Transport Links
Train Stations
- North Sheen0.8 km
- Mortlake1.3 km
- Richmond1.7 km
Generated by PostcodeInfo.uk
Postcode Profile: SW147AU · Data under Open Government Licence