SW1V 1JH is an active urban area on Longmoore Street, 0.2km from Warwick in City of Westminster. Administratively it sits within Pimlico North ward and the Cities of London and Westminster constituency.
This is a well-established rental postcode — a neighbourhood popular with working professionals and graduates. During the day, big city services, with accommodation and food. A balanced community with an average age of 38 — families, professionals, and long-term residents all well represented. 71% of homes are privately rented — a strong rental market with good supply for incoming tenants. Employment levels are high (56% in full-time work) — a well-connected, economically active community.
Safety: Crime rates are high (166 per 1,000 residents) — commercial zones and transport hubs in the vicinity contribute to these figures. Property: Prices average £715k, down 40.4% year-on-year.
Census 2021 statistics for SW1V 1JH are sourced from Output Area E00175241 (shared with 19 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
LONGMOORE STREET, SW1V 1JH House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for LONGMOORE STREET, SW1V 1JH.
154
38
£ 78,100 /yr
67%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: SW1V 1JH is ranked in the top 20% nationally for affluence, indicating a high-income demographic. The area also shows excellent employment metrics, indicating a highly economically active population.
Area Character
71% of homes in SW1V 1JH are privately rented, marking this as a dedicated rental postcode with a young, mobile population. High crime warrants careful street-level review despite the strong rental demand. Property prices are trending down 40.4% year-on-year.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for SW1V 1JH. The average age is 38.1. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Age & Housing: A mid-life demographic with high rental density. The population consists largely of working adults in their thirties and forties renting their homes.
home Property Prices by Type
Flat
£ 810,000
7 sales · Mean £ 790,714
gavel Crime Overview 12 Months (up to 2026-02)
Crime rates near SW1V 1JH are high at 166 per 1,000 residents. The most reported categories are anti-social behaviour and violence and sexual offences. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
St Vincent De Paul Catholic Primary School
Burdett-Coutts and Townshend Foundation CofE Primary School
Pimlico Academy
Pimlico Primary
The Grey Coat Hospital
Churchill Gardens Primary Academy
Westminster City School
St Peter's Eaton Square CofE Primary School
storefront Nearby Amenities
Restaurant, Cafe
347 nearby- Busy Bees At Westminster0.7 km
- Cafe Fresco1.0 km
- Cinnamon Club0.9 km
- Department For Education0.9 km
- Ma La0.8 km
- + 342 more
Retailers - Other
85 nearby- Hotel Chocolat0.4 km
- Popins0.6 km
- Simply Fresh0.9 km
- Boots The Chemist0.5 km
- Art Of Tapas0.1 km
- + 80 more
Hotel, B&B, Guest House
32 nearby- Blades Hotel0.4 km
- Victoria Inn Hotel0.3 km
- Lime Tree Hotel0.7 km
- New England Hotel0.3 km
- Romano'S Hotel0.3 km
- + 27 more
Takeaway Shop
32 nearby- Morena0.6 km
- Chun Fun How0.6 km
- Food Works Turkish Kitchen0.6 km
- AMT Coffee Ltd0.6 km
- Sanzboba0.3 km
- + 27 more
Pub, NightClub
9 nearby- Curzon Cinemas Victoria Ltd0.6 km
- Munich Cricket Club0.8 km
- Vaga Bond0.6 km
- Hub By Premier Inn0.9 km
- Victoria Taps0.2 km
- + 4 more
Supermarkets
8 nearby- Little Waitrose0.6 km
- Marks And Spencer - Simply Food0.4 km
- Marks And Spencer0.6 km
- Marks And Spencer - Simply Food0.4 km
- Sainsbury's0.5 km
- + 3 more
train Transport Links
Train Stations
- London Victoria0.6 km
- London Victoria Coach Station0.6 km
- Vauxhall1.3 km
Bus Stops
- London Victoria Rail Station0.5 km
- London Victoria Rail Station0.5 km
- Victoria Underground Station0.5 km
Generated by PostcodeInfo.uk
Postcode Profile: SW1V1JH · Data under Open Government Licence