SW1V 1JJ is an active urban area on Guildhouse Street, 0.2km from Victoria in City of Westminster. Administratively it sits within Pimlico North ward and the Cities of London and Westminster constituency.
For renters and young professionals, SW1V 1JJ offers a neighbourhood popular with working professionals and graduates. By day, the area transitions to a big city life character: big city services, with accommodation and food. An average age of 35 puts this squarely in mixed-family territory — professional couples, school-age children households, and established residents all sharing the streets. 68% of homes are privately rented — a strong rental market with good supply for incoming tenants. The area has a notably diverse population — 36% of residents identify as non-white, reflecting the multicultural character of this part of Westminster. Employment levels are high (61% in full-time work) — a well-connected, economically active community.
Safety: Crime rates are high (248 per 1,000 residents) — commercial zones and transport hubs in the vicinity contribute to these figures. Property: Prices average £935k, up 20.7% year-on-year.
Census 2021 statistics for SW1V 1JJ are sourced from Output Area E00175240 (shared with 10 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
GUILDHOUSE STREET, SW1V 1JJ House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for GUILDHOUSE STREET, SW1V 1JJ.
130
35
£ 78,100 /yr
68%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: SW1V 1JJ is ranked in the top 20% nationally for affluence, indicating a high-income demographic. The area also shows excellent employment metrics, indicating a highly economically active population.
Area Character
No single demographic signal dominates SW1V 1JJ — age 35, 29% ownership, 68% private renting: a mixed-tenure, multi-generational community. Crime rates in this specific area are higher than average. Property prices average £935k. Property prices are trending up 20.7% year-on-year.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for SW1V 1JJ. The average age is 35.5. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Area Vibe: Active but flexible. The area is largely populated by a middle-aged demographic that favors the flexibility of the rental market.
home Property Prices by Type
Flat
£ 900,000
19 sales · Mean £ 922,799
gavel Crime Overview 12 Months (up to 2026-02)
Crime rates near SW1V 1JJ are high at 248 per 1,000 residents. The most reported categories are anti-social behaviour and theft from the person. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
St Vincent De Paul Catholic Primary School
St Peter's Eaton Square CofE Primary School
Burdett-Coutts and Townshend Foundation CofE Primary School
Westminster City School
The Grey Coat Hospital
Pimlico Academy
Pimlico Primary
Churchill Gardens Primary Academy
storefront Nearby Amenities
Restaurant, Cafe
337 nearby- Churchill Gardens Adults & Social Club0.7 km
- The Coffee Shop0.6 km
- Royal Court Theatre Bar Cafe1.0 km
- Advent International0.4 km
- Coco And Nut Coffee Co. Victoria0.2 km
- + 332 more
Supermarkets
8 nearby- Sainsbury's0.8 km
- Tesco0.9 km
- Marks And Spencer0.5 km
- Marks And Spencer - Simply Food0.2 km
- Sainsbury's0.5 km
- + 3 more
Hotel, B&B, Guest House
31 nearby- Lime Tree Hotel0.5 km
- New England Hotel0.3 km
- Diplomat Hotel1.0 km
- Comfort Inn Victoria0.2 km
- Eccleston Square Hotel0.3 km
- + 26 more
Takeaway Shop
33 nearby- Sanzboba0.3 km
- Essentials1.0 km
- Crosstown Doughnuts0.5 km
- Gopal'S Corner0.4 km
- Gourmet Burger Kitchen0.1 km
- + 28 more
Retailers - Other
83 nearby- Baker And Spice0.6 km
- Belgravia Food Fayre0.8 km
- Ckazka0.8 km
- Eureka Newsagents0.2 km
- Euro Foods0.4 km
- + 78 more
Pub, NightClub
10 nearby- The Other Place0.6 km
- Vagabond Wines0.5 km
- Victoria Taps0.1 km
- 8 Golden Horses0.7 km
- All Bar One0.6 km
- + 5 more
train Transport Links
Train Stations
- London Victoria0.4 km
- London Victoria Coach Station0.4 km
- Vauxhall1.5 km
Bus Stops
- London Victoria Rail Station0.3 km
- London Victoria Rail Station0.3 km
- Victoria Underground Station0.4 km
- Victoria Underground Station0.4 km
- Victoria Underground Station0.4 km
Generated by PostcodeInfo.uk
Postcode Profile: SW1V1JJ · Data under Open Government Licence