SW7 1AJ is a well-regarded residential area on Ennismore Gardens, 0.2km from Knightsbridge in City of Westminster. Administratively it sits within Knightsbridge & Belgravia ward and the Cities of London and Westminster constituency.
This is a well-established rental postcode — a significant portion of adults hold a degree, but a notable number have also pursued apprenticeships in the past. employment is predominantly concentrated in caring, leisure and other service occupations, or in sales and customer services. individuals in this subgroup are slightly more likely to be uk-born, compared with the group average. the population displays a fairly balanced age distribution, apart from the smaller proportion of elderly retirees. the neighbourhoods show limited ethnic diversity, and the housing landscape primarily consists of terraced homes, with a mix of detached and semi-detached properties as well. it is not uncommon for residents to own multiple vehicles. Work and footfall patterns mark this as a big city life zone — big city services, with accommodation and food. This is a stable, socially diverse area (average age 45) — accessible for a wide range of households, from young families to empty nesters. 46% of homes are privately rented — a strong rental market with good supply for incoming tenants. The area has a notably diverse population — 32% of residents identify as non-white, reflecting the multicultural character of this part of Westminster.
Safety: Crime rates are high (193 per 1,000 residents) — commercial zones and transport hubs in the vicinity contribute to these figures. Property: Prices average £2.8M, down 44.1% year-on-year. The area ranks among the least deprived 20% in England — a strong signal of community wellbeing, good schools, and low crime.
Census 2021 statistics for SW7 1AJ are sourced from Output Area E00190379 (shared with 24 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
ENNISMORE GARDENS, SW7 1AJ House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for ENNISMORE GARDENS, SW7 1AJ.
330
45
£ 86,100 /yr
46%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: SW7 1AJ is ranked in the top 20% nationally for affluence, indicating a high-income demographic.
Area Character
SW7 1AJ is an established family neighbourhood — 51% owner-occupation and an average age of 45 give this postcode the stable, settled character of a community where households put down roots. Crime rates in this specific area are higher than average. Property prices average £2.8M. Property prices are trending down 44.1% year-on-year.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for SW7 1AJ. The average age is 44.8. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Area Vibe: Active but flexible. The area is largely populated by a middle-aged demographic that favors the flexibility of the rental market.
home Property Prices by Type
Flat
£ 1,985,000
3 sales · Mean £ 2,040,000
Terraced
£ 2,400,000
1 sales · Mean £ 2,400,000
gavel Crime Overview 12 Months (up to 2026-02)
Crime rates near SW7 1AJ are high at 193 per 1,000 residents. The most reported categories are shoplifting and violence and sexual offences. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
Marlborough Primary School
St Joseph's Catholic Primary School
Saint Thomas More Language College
Oratory Roman Catholic Primary School
Our Lady of Victories RC Primary School
Holy Trinity CofE Primary School
St Mary Abbots CofE Primary School
Bousfield Primary School
storefront Nearby Amenities
Restaurant, Cafe
268 nearby- Hyde Park Tennis Centre And Cafe South0.4 km
- Abdel Wahab1.0 km
- Beauchamp Hospitality0.4 km
- Beaverbrook Townhouse0.9 km
- Benugo Limited @ Science Museum0.6 km
- + 263 more
Retailers - Other
44 nearby- Europafoodxb0.7 km
- Laderach chocolatier suisse0.5 km
- Bridges0.5 km
- Treats0.7 km
- Venchi0.6 km
- + 39 more
Hotel, B&B, Guest House
18 nearby- The Capital Hotel0.5 km
- The Gore Hotel0.7 km
- The Millennium Knightsbridge0.7 km
- Gore Hotel0.7 km
- 54 Queen's Gate Hotel0.8 km
- + 13 more
Pub, NightClub
13 nearby- The Gloucester0.7 km
- The Buddha Bar0.6 km
- Bunch of Grapes0.3 km
- Jaks Bar Limited0.7 km
- The Beauchamp0.4 km
- + 8 more
Takeaway Shop
19 nearby- Carpo0.5 km
- Natashkino0.7 km
- The Choir with No Name0.5 km
- Colicci / Ecsi Ltd0.8 km
- Ekook0.5 km
- + 14 more
Supermarkets
6 nearby- Sainsbury's0.9 km
- Tesco0.9 km
- The Market by Smith & Brock0.9 km
- Waitrose0.9 km
- Little Waitrose Ltd0.3 km
- + 1 more
train Transport Links
Train Stations
- London Victoria Coach Station1.7 km
- London Victoria1.8 km
- London Paddington1.8 km
Generated by PostcodeInfo.uk
Postcode Profile: SW71AJ · Data under Open Government Licence