SW7 1DG is a well-regarded residential area located 0.4km from Brompton in City of Westminster. Administratively it sits within Knightsbridge & Belgravia ward and the Cities of London and Westminster constituency.
One of the more sought-after postcodes in SW7, SW7 1DG offers a significant portion of adults hold a degree, but a notable number have also pursued apprenticeships in the past. employment is predominantly concentrated in caring, leisure and other service occupations, or in sales and customer services. individuals in this subgroup are slightly more likely to be uk-born, compared with the group average. the population displays a fairly balanced age distribution, apart from the smaller proportion of elderly retirees. the neighbourhoods show limited ethnic diversity, and the housing landscape primarily consists of terraced homes, with a mix of detached and semi-detached properties as well. it is not uncommon for residents to own multiple vehicles. The daytime character shifts — big city services, with accommodation and food. The 42 average age reflects a mixed, mid-career community — settling down but not yet slowing down. The area has a notably diverse population — 43% of residents identify as non-white, reflecting the multicultural character of this part of Westminster.
Safety: Crime rates are high (253 per 1,000 residents) — commercial zones and transport hubs in the vicinity contribute to these figures. Property: Prices average £3.2M, down 36.0% year-on-year. The area ranks among the least deprived 20% in England — a strong signal of community wellbeing, good schools, and low crime.
Census 2021 statistics for SW7 1DG are sourced from Output Area E00023680 (shared with 11 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
SW7 1DG House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for SW7 1DG.
165
42
£ 86,100 /yr
37%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: SW7 1DG is ranked in the top 20% nationally for affluence, indicating a high-income demographic.
Area Character
SW7 1DG is a premium owner-occupier postcode — median prices of £3.2M, 57% home ownership, and a low-deprivation rank put this address in the top tier nationally for wealth indicators. Crime rates in this specific area are higher than average. Property prices average £3.2M. Property prices are trending down 36.0% year-on-year.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for SW7 1DG. The average age is 41.9. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Area Vibe: Highly settled. The area is largely populated by a middle-aged demographic, providing a stable community feel.
home Property Prices by Type
Flat
£ 3,200,000
5 sales · Mean £ 3,950,000
gavel Crime Overview 12 Months (up to 2026-02)
Crime rates near SW7 1DG are high at 253 per 1,000 residents. The most reported categories are shoplifting and violence and sexual offences. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
Marlborough Primary School
Saint Thomas More Language College
St Joseph's Catholic Primary School
Holy Trinity CofE Primary School
Oratory Roman Catholic Primary School
Our Lady of Victories RC Primary School
St George's Hanover Square CofE Primary School
St Peter's Eaton Square CofE Primary School
storefront Nearby Amenities
Restaurant, Cafe
209 nearby- Hyde Park Tennis Centre And Cafe South0.5 km
- Abdel Wahab0.8 km
- Beauchamp Hospitality0.4 km
- Beaverbrook Townhouse0.9 km
- Benugo Limited @ Science Museum0.8 km
- + 204 more
Retailers - Other
35 nearby- Europafoodxb0.9 km
- Laderach chocolatier suisse0.3 km
- Bridges0.2 km
- Petrossian0.9 km
- Snowflake Gelato1.0 km
- + 30 more
Hotel, B&B, Guest House
19 nearby- The Capital Hotel0.3 km
- The Millennium Knightsbridge0.4 km
- Gore Hotel0.9 km
- Beaverbrook Durley House0.9 km
- The Kensington Hotel0.8 km
- + 14 more
Pub, NightClub
9 nearby- The Gloucester0.5 km
- Admiral Codrington0.8 km
- Barts1.0 km
- The Buddha Bar0.3 km
- Hoop & Toy0.9 km
- + 4 more
Takeaway Shop
14 nearby- Carpo0.3 km
- Natashkino0.4 km
- The Choir with No Name0.5 km
- Colicci / Ecsi Ltd0.6 km
- Ekook0.3 km
- + 9 more
Supermarkets
4 nearby- Little Waitrose Ltd0.2 km
- Sainsbury's0.2 km
- Sainsbury's1.0 km
- Waitrose0.7 km
train Transport Links
Train Stations
- London Victoria1.6 km
- London Victoria Coach Station1.6 km
- London Paddington1.8 km
Bus Stops
- Knightsbridge Underground Station0.3 km
- Knightsbridge Underground Station0.3 km
- Knightsbridge Underground Station0.4 km
Generated by PostcodeInfo.uk
Postcode Profile: SW71DG · Data under Open Government Licence