W10 4AD is a mixed residential area located 0.3km from Harrow Road North in Brent. Administratively it sits within Queens Park ward and the Hampstead and Kilburn constituency.
An affordable area with active regeneration, W10 4AD is a diverse renting area with many ethnic minority families, mostly European-born. Work and footfall patterns mark this as a independent professional metro services zone — higher status cosmopolitan professional services and self-employment. This is a stable, socially diverse area (average age 36) — accessible for a wide range of households, from young families to empty nesters. 50% of homes are socially rented, reflecting the area's public housing provision and council presence. The area has a notably diverse population — 62% of residents identify as non-white, reflecting the multicultural character of this part of Brent.
Safety: Crime is moderate at 70 incidents per 1,000 residents — broadly typical for this type of urban area.
Census 2021 statistics for W10 4AD are sourced from Output Area E00178945 (shared with 6 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
W10 4AD House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for W10 4AD.
238
36
£ 62,400 /yr
52%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: Employment metrics are below the national average, which typically reflects either economic deprivation or a highly retired population.
Area Character
W10 4AD has a significant social housing presence — 50% of homes are socially rented, reflecting substantial council or housing association provision. The 36-year average age reflects a younger, more transient social housing population.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for W10 4AD. The average age is 36.0. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Age & Housing: A mid-life demographic with high rental density. The population consists largely of working adults in their thirties and forties renting their homes.
gavel Crime Overview 12 Months (up to 2026-02)
Crime around W10 4AD is moderate at 70 per 1,000 residents. The most reported categories are violence and sexual offences and drugs. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
Ark Franklin Primary Academy
Queen's Park Primary School
Wilberforce Primary
The St Marylebone Church of England Bridge School
Ark Brunel Primary Academy
Saint Mary's Catholic Primary School
Barlby Primary School
Princess Frederica CofE Primary School
storefront Nearby Amenities
Retailers - Other
51 nearby- Brooks Butchers0.5 km
- Dollmeads Pharmacy0.5 km
- Greenfield Pharmacy0.5 km
- Kensal Green Grocery0.8 km
- Pelican News0.5 km
- + 46 more
Pub, NightClub
11 nearby- The Whippet Inn0.3 km
- Parlour0.2 km
- The Eagle0.9 km
- Maggies Bar0.6 km
- Masons Arms0.8 km
- + 6 more
Restaurant, Cafe
69 nearby- Queen's0.9 km
- SUDU0.9 km
- The Cedar Restaurant0.8 km
- The Khas Tandoori Restaurant0.2 km
- Dorothy Gardener Nursery School1.0 km
- + 64 more
Supermarkets
19 nearby- Marks & Spencer0.9 km
- Tesco Express0.4 km
- Nisha Local0.9 km
- Provenance Village Butcher1.0 km
- C & D Food And Wine Stores0.8 km
- + 14 more
Takeaway Shop
26 nearby- K & A Fisheries0.9 km
- Costa Coffee0.6 km
- Hungry Polo/Roti Boti/Ministry of Mac/Tibetan Momo Factory0.4 km
- SFC (Southern Fried Chicken)0.9 km
- Bombay cottage sushi planet0.4 km
- + 21 more
train Transport Links
Train Stations
- Kensal Rise0.6 km
- Kensal Green0.6 km
- Queens Park London0.8 km
Generated by PostcodeInfo.uk
Postcode Profile: W104AD · Data under Open Government Licence