W10 4AL is a mixed residential area on The Quadrant, 0.3km from Harrow Road North in Brent. Administratively it sits within Queens Park ward and the Hampstead and Kilburn constituency.
An affordable area with active regeneration, W10 4AL is a diverse renting area with many ethnic minority families, mostly European-born. During the day, higher status cosmopolitan professional services and self-employment. A balanced community with an average age of 36 — families, professionals, and long-term residents all well represented. 50% of homes are socially rented, reflecting the area's public housing provision and council presence. The area has a notably diverse population — 62% of residents identify as non-white, reflecting the multicultural character of this part of Brent.
Safety: Crime is moderate at 72 incidents per 1,000 residents — broadly typical for this type of urban area. Property: Average house prices are around £295k, up 21.7% year-on-year.
Census 2021 statistics for W10 4AL are sourced from Output Area E00178945 (shared with 6 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
THE QUADRANT, W10 4AL House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for THE QUADRANT, W10 4AL.
238
36
£ 62,400 /yr
52%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: Employment metrics are below the national average, which typically reflects either economic deprivation or a highly retired population.
Area Character
Social renting makes up 50% of tenure in W10 4AL — a meaningful indicator of a community with strong public housing infrastructure. The 36-year average age reflects a younger, more transient social housing population. Property prices are trending up 21.7% year-on-year.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for W10 4AL. The average age is 36.0. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Age & Housing: A mid-life demographic with high rental density. The population consists largely of working adults in their thirties and forties renting their homes.
home Property Prices by Type
Flat
£ 295,787
6 sales · Mean £ 338,595
gavel Crime Overview 12 Months (up to 2026-02)
Crime around W10 4AL is moderate at 72 per 1,000 residents. The most reported categories are violence and sexual offences and anti-social behaviour. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
Ark Franklin Primary Academy
Queen's Park Primary School
Ark Brunel Primary Academy
Wilberforce Primary
The St Marylebone Church of England Bridge School
Saint Mary's Catholic Primary School
Barlby Primary School
Kensington Queensmill School
storefront Nearby Amenities
Retailers - Other
55 nearby- Brooks Butchers0.5 km
- Dollmeads Pharmacy0.5 km
- Greenfield Pharmacy0.5 km
- Kensal Green Grocery0.8 km
- Pelican News0.5 km
- + 50 more
Pub, NightClub
11 nearby- The Whippet Inn0.3 km
- The Salusbury0.9 km
- Parlour0.2 km
- The Eagle0.8 km
- Masons Arms0.8 km
- + 6 more
Restaurant, Cafe
74 nearby- Queen's0.9 km
- SUDU0.9 km
- The Cedar Restaurant0.8 km
- The Khas Tandoori Restaurant0.3 km
- Bob's Cafe1.0 km
- + 69 more
Supermarkets
19 nearby- Marks & Spencer0.9 km
- Tesco Express0.5 km
- Nisha Local1.0 km
- Provenance Village Butcher1.0 km
- Save Smart Supermarket Ltd (Foodwise)0.9 km
- + 14 more
Takeaway Shop
27 nearby- K & A Fisheries0.9 km
- Costa Coffee0.6 km
- Hungry Polo/Roti Boti/Ministry of Mac/Tibetan Momo Factory0.4 km
- SushiSTORE1.0 km
- The Eatery NW101.0 km
- + 22 more
train Transport Links
Train Stations
- Kensal Green0.6 km
- Kensal Rise0.6 km
- Queens Park London0.9 km
Generated by PostcodeInfo.uk
Postcode Profile: W104AL · Data under Open Government Licence