Postcode Analysis Westminster, London

W1D 2AD House Prices & Local Information

Comprehensive demographic deep-dive and infrastructure audit for W1D 2AD.

analytics Demographics: Census 2021 local_police Crime: police.uk · 2026-02 (1–2 month lag)home Prices: Land Registry
check_circle Link copied to clipboard!
groups
Population

204

cake
Avg Age

34

payments
Avg Income

£ 64,300 /yr

work
Employed

72%

Neighbourhood Index

infoHow calculated?

Score 1–10 — how this postcode ranks nationally (10 = top 10%)

lightbulb

Index Insight: W1D 2AD is ranked in the top 20% nationally for affluence, indicating a high-income demographic. The area also shows excellent employment metrics, indicating a highly economically active population.

shieldSafety
1/10
family_restroomFamily
1/10
favoriteHealth
10/10
workEmployment
10/10
diversity_3Diversity
10/10
paymentsAffluence
10/10
directions_transitTransit
3/10
homeHome Ownership
1/10
trending_upInvestment
2/10
psychology

Area Character

W1D 2AD is a young, economically active community — 72% of working-age residents are in employment and the average age is just 34, signalling strong graduate retention. Above-average crime reflects the high footfall and commercial activity in this zone.

shield Safety 1/10
verifiedPublished by PostcodeInfo.uk · · Sources: ONS Census 2021, police.uk, Land Registry

W1D 2AD is an active urban area located 0.2km from St. George, Hanover Square in City of Westminster. Administratively it sits within West End ward and the Cities of London and Westminster constituency.

This is a well-established rental postcode — a neighbourhood popular with working professionals and graduates. Work and footfall patterns mark this as a big city life zone — big city services, with accommodation and food. The 34 average age reflects a thriving young professional community — a good mix of renters and first-time buyers, with strong employment rates. 68% of homes are privately rented — a strong rental market with good supply for incoming tenants. Employment levels are high (59% in full-time work) — a well-connected, economically active community.

Safety: Crime rates are high (1261 per 1,000 residents) — commercial zones and transport hubs in the vicinity contribute to these figures.

Census 2021 statistics for W1D 2AD are sourced from Output Area E00190392 (shared with 969 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.

mapGeographic Location

open_in_new Open Interactive Map

Demographic Deep-Dive

The Census 2021 data below shows the full population breakdown for W1D 2AD. The average age is 34.4. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.

Ethnicity Profile

White / British70.6%
Asian / British Asian14.4%
Black / African / Caribbean3.5%
Other / Mixed11.4%

Economic Activity

72%Active
FT: 59%
Unemployed: 4%
lightbulb

Area Vibe: Active but flexible. The area is largely populated by a middle-aged demographic that favors the flexibility of the rental market.

analytics Full Demographics Profile

gavel Crime Overview 12 Months (up to 2026-02)

Crime rates near W1D 2AD are high at 1261 per 1,000 residents. The most reported categories are theft from the person and other theft. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.

Theft from the person2807
Other theft1858
Shoplifting1195
Violence and sexual offences616
Anti-social behaviour582

school Local Schools

P

All Souls CofE Primary School

Good206 pupils0.5 km
P

Soho Parish CofE Primary School

Good134 pupils0.6 km
P

St Vincent's Catholic Primary School

Outstanding227 pupils0.9 km
P

St George's Hanover Square CofE Primary School

Requires Improvement98 pupils1.0 km
S

The St Marylebone CofE School

Outstanding1165 pupils1.1 km
A

Camden Primary Pupil Referral Unit

Good17 pupils1.3 km
P

Netley Primary School & Centre for Autism

Good436 pupils1.3 km
P

St Josephs Catholic Primary School

Good198 pupils1.3 km

storefront Nearby Amenities

restaurant

Restaurant, Cafe

1293 nearby
  • Caffe Concerto0.6 km
  • Starbucks Coffee Company0.2 km
  • Yeni0.4 km
  • FRANCO MANCA0.9 km
  • Honey & Spice1.0 km
  • + 1288 more
shopping_bag

Retailers - Other

216 nearby
  • Candy Land0.8 km
  • Lina Stores0.6 km
  • Nicolas0.7 km
  • West One Food Fayre0.7 km
  • Kit Kat Chocolatory0.3 km
  • + 211 more
hotel

Hotel, B&B, Guest House

62 nearby
  • Treehouse Hotel0.3 km
  • The Bloomsbury Hotel0.8 km
  • Gower House hotel0.9 km
  • The Catholic Chaplaincy1.0 km
  • Indigo Hotel0.9 km
  • + 57 more
local_bar

Pub, NightClub

73 nearby
  • Maddox Tavern0.4 km
  • Mr Fogg's Apothecary0.5 km
  • The Lucky Saint0.8 km
  • The Arts Theatre1.0 km
  • Flight Club Darts LTD1.0 km
  • + 68 more
local_grocery_store

Supermarkets

18 nearby
  • Mini H Mart0.9 km
  • Marks And Spencer - Simply Food0.6 km
  • Waitrose Supermarket0.9 km
  • Tesco0.8 km
  • Sainsbury's0.8 km
  • + 13 more
fastfood

Takeaway Shop

135 nearby
  • Mai Sushi0.2 km
  • Hibox0.6 km
  • MOOBOO RETAIL DUA BELAS LTD0.6 km
  • Simply Thai0.6 km
  • Subway0.9 km
  • + 130 more

train Transport Links

Train Stations

  • London Charing Cross1.4 km
  • London Euston1.5 km
  • London Marylebone1.8 km

Bus Stops

  • Oxford Circus Underground Station0.0 km
  • Oxford Circus Underground Station0.0 km
  • Oxford Circus Underground Station0.1 km
  • Oxford Circus Underground Station0.1 km
  • Oxford Circus Underground Station0.1 km