W1K 1DJ is a well-regarded residential area on South Street, 0.3km from Mayfair in City of Westminster. Administratively it sits within West End ward and the Cities of London and Westminster constituency.
This is a well-established rental postcode — a significant portion of adults hold a degree, but a notable number have also pursued apprenticeships in the past. employment is predominantly concentrated in caring, leisure and other service occupations, or in sales and customer services. individuals in this subgroup are slightly more likely to be uk-born, compared with the group average. the population displays a fairly balanced age distribution, apart from the smaller proportion of elderly retirees. the neighbourhoods show limited ethnic diversity, and the housing landscape primarily consists of terraced homes, with a mix of detached and semi-detached properties as well. it is not uncommon for residents to own multiple vehicles. The daytime character shifts — big city services, with accommodation and food. With an average age of 45, this is established family country — quiet streets, strong community ties, and low rental churn. 61% of homes are privately rented — a strong rental market with good supply for incoming tenants. The area has a notably diverse population — 49% of residents identify as non-white, reflecting the multicultural character of this part of Westminster.
Safety: Crime rates are high (474 per 1,000 residents) — commercial zones and transport hubs in the vicinity contribute to these figures. Property: Prices average £30.2M. The area ranks among the least deprived 20% in England — a strong signal of community wellbeing, good schools, and low crime.
Census 2021 statistics for W1K 1DJ are sourced from Output Area E00024109 (shared with 154 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
SOUTH STREET, W1K 1DJ House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for SOUTH STREET, W1K 1DJ.
265
45
£ 68,500 /yr
46%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: W1K 1DJ is ranked in the top 20% nationally for affluence, indicating a high-income demographic. The area also shows excellent employment metrics, indicating a highly economically active population.
Area Character
Cultural diversity defines W1K 1DJ — 49% of the population identifies from a non-white background, making this a vibrant, multicultural neighbourhood with strong community networks. Crime is above average; much reflects high urban footfall rather than community risk.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for W1K 1DJ. The average age is 45.5. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Age & Housing: An older demographic with mixed housing. The population is heavily skewed toward individuals over fifty, with a higher-than-average rental or social housing density.
home Property Prices by Type
Terraced
£ 18,980,000
2 sales · Mean £ 18,980,000
gavel Crime Overview 12 Months (up to 2026-02)
Crime rates near W1K 1DJ are high at 474 per 1,000 residents. The most reported categories are theft from the person and violence and sexual offences. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
St George's Hanover Square CofE Primary School
St Vincent's Catholic Primary School
Soho Parish CofE Primary School
Hampden Gurney CofE Primary School
St Peter's Eaton Square CofE Primary School
Westminster City School
All Souls CofE Primary School
The St Marylebone CofE School
storefront Nearby Amenities
Restaurant, Cafe
563 nearby- Sunflower Cafe Restaurant0.8 km
- Bar Remo0.9 km
- Harbottle & Lewis0.8 km
- Jinjuu0.9 km
- Joe & The Juice Uk Ltd0.8 km
- + 558 more
Pub, NightClub
25 nearby- Blue Posts Public House0.9 km
- Cirque Du Soir1.0 km
- Lanserhof At The Arts Club0.6 km
- Tosi, Gorgonzola Bar0.4 km
- Oscars London0.9 km
- + 20 more
Supermarkets
5 nearby- Waitrose Ltd0.8 km
- Marks And Spencer - Simply Food0.6 km
- Tesco0.4 km
- Sainsbury's0.5 km
- Sainsbury's0.9 km
Takeaway Shop
41 nearby- Dibs X Hamleys0.9 km
- Ergon Deli And Cafe0.8 km
- Hotbox0.9 km
- Sexy Buns0.9 km
- Subway0.7 km
- + 36 more
Retailers - Other
90 nearby- Huffkins Bakery Ltd0.8 km
- Kingdom Of Sweets0.9 km
- Nespresso0.8 km
- Primark Stores0.7 km
- William Hill0.6 km
- + 85 more
Hotel, B&B, Guest House
42 nearby- Wellesley Hotel0.7 km
- Mandarin Oriental Hyde Park0.9 km
- The Dilly1.0 km
- Holiday Inn Oxford Circus0.9 km
- The Mayfair Lounge And Grill At The Cavendish0.9 km
- + 37 more
train Transport Links
Train Stations
- London Victoria1.4 km
- London Victoria Coach Station1.8 km
- London Marylebone1.8 km
Generated by PostcodeInfo.uk
Postcode Profile: W1K1DJ · Data under Open Government Licence