W1S 1DG is an active urban area on New Bond Street, 0.2km from Hanover Square (St. George, Hanover Sq.) in City of Westminster. Administratively it sits within West End ward and the Cities of London and Westminster constituency.
This is a well-established rental postcode — a neighbourhood popular with working professionals and graduates. During the day, big city services, with accommodation and food. The community skews young professional (average age 34) — expect a mix of renters, sharers, and first-time buyers. 68% of homes are privately rented — a strong rental market with good supply for incoming tenants. Employment levels are high (59% in full-time work) — a well-connected, economically active community.
Safety: Crime rates are high (2211 per 1,000 residents) — commercial zones and transport hubs in the vicinity contribute to these figures.
Census 2021 statistics for W1S 1DG are sourced from Output Area E00190392 (shared with 969 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
NEW BOND STREET, W1S 1DG House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for NEW BOND STREET, W1S 1DG.
204
34
£ 64,300 /yr
72%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: W1S 1DG is ranked in the top 20% nationally for affluence, indicating a high-income demographic. The area also shows excellent employment metrics, indicating a highly economically active population.
Area Character
High employment, young population. W1S 1DG combines 72% economic activity with a 34-year average age — the hallmarks of a graduate-retention neighbourhood. Above-average crime reflects the high footfall and commercial activity in this zone.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for W1S 1DG. The average age is 34.4. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Area Vibe: Active but flexible. The area is largely populated by a middle-aged demographic that favors the flexibility of the rental market.
gavel Crime Overview 12 Months (up to 2026-02)
Crime rates near W1S 1DG are high at 2211 per 1,000 residents. The most reported categories are theft from the person and other theft. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
St George's Hanover Square CofE Primary School
Soho Parish CofE Primary School
St Vincent's Catholic Primary School
All Souls CofE Primary School
The St Marylebone CofE School
Hampden Gurney CofE Primary School
St Mary's Bryanston Square CofE School
Netley Primary School & Centre for Autism
storefront Nearby Amenities
Retailers - Other
164 nearby- John Bell And Croyden0.5 km
- Bens Green Grocers0.6 km
- By Dr Val0.6 km
- Dajani Ltd0.8 km
- Holland And Barrett0.4 km
- + 159 more
Restaurant, Cafe
1080 nearby- Trishna0.8 km
- Angus Steak House0.3 km
- Aubaine @ Selfridges0.6 km
- Bao James St0.5 km
- Benugo Limited0.6 km
- + 1075 more
Hotel, B&B, Guest House
56 nearby- Holiday Inn Oxford Circus0.6 km
- The Marylebone Hotel0.7 km
- Durrants Hotel0.8 km
- Chiltern Firehouse1.0 km
- Ten Manchester Street Hotel0.9 km
- + 51 more
Takeaway Shop
88 nearby- Bateel International Uk Limited0.6 km
- Crosstown0.5 km
- Doughnut Time0.4 km
- Feya0.5 km
- Lucky Tea0.4 km
- + 83 more
Supermarkets
10 nearby- Tesco0.9 km
- Tesco1.0 km
- Marks And Spencer0.5 km
- Marks And Spencer - Simply Food0.4 km
- Tesco0.8 km
- + 5 more
Pub, NightClub
45 nearby- Clarette0.9 km
- Oscars London0.7 km
- Lanserhof At The Arts Club0.5 km
- The Friendly Society0.8 km
- Bourne & Hollingsworth0.9 km
- + 40 more
train Transport Links
Train Stations
- London Charing Cross1.5 km
- London Marylebone1.7 km
- London Victoria1.8 km
Bus Stops
- Oxford Circus Underground Station0.3 km
- Oxford Circus Underground Station0.4 km
- Bond Street Underground Station0.4 km
- Bond Street Underground Station0.4 km
- Oxford Circus Underground Station0.4 km
Generated by PostcodeInfo.uk
Postcode Profile: W1S1DG · Data under Open Government Licence