W1W 7SW is an active urban area on Mortimer Street, 0.3km from Cavendish Square in City of Westminster. Administratively it sits within West End ward and the Cities of London and Westminster constituency.
For renters and young professionals, W1W 7SW offers a young professional neighbourhood — career-focused, mobile, mostly renting. The daytime character shifts — big city services, with accommodation and food. An average age of 34 points to a young professional and early-career population — ambitious, mobile, and predominantly renting. 72% of homes are privately rented — a strong rental market with good supply for incoming tenants. The area has a notably diverse population — 36% of residents identify as non-white, reflecting the multicultural character of this part of Westminster.
Safety: Crime rates are high (744 per 1,000 residents) — commercial zones and transport hubs in the vicinity contribute to these figures.
Census 2021 statistics for W1W 7SW are sourced from Output Area E00190455 (shared with 479 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
MORTIMER STREET, W1W 7SW House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for MORTIMER STREET, W1W 7SW.
264
34
£ 64,300 /yr
46%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: W1W 7SW is ranked in the top 20% nationally for affluence, indicating a high-income demographic.
Area Character
W1W 7SW is a high-turnover rental hub — with 72% of homes privately rented, this postcode has the tenant density typical of a student or young professional district. High crime warrants careful street-level review despite the strong rental demand.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for W1W 7SW. The average age is 33.6. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Area Vibe: Active but flexible. The area is largely populated by a middle-aged demographic that favors the flexibility of the rental market.
gavel Crime Overview 12 Months (up to 2026-02)
Crime rates near W1W 7SW are high at 744 per 1,000 residents. The most reported categories are theft from the person and other theft. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
All Souls CofE Primary School
Soho Parish CofE Primary School
St Vincent's Catholic Primary School
The St Marylebone CofE School
Netley Primary School & Centre for Autism
Camden Primary Pupil Referral Unit
St George's Hanover Square CofE Primary School
St Josephs Catholic Primary School
storefront Nearby Amenities
Restaurant, Cafe
1129 nearby- PRESOTEA & MINI BANG BANG0.7 km
- Wellbeing Centre at the Portland Hospital Part of HCA Healthcare0.7 km
- Broski Lounge0.7 km
- VENEXINO0.7 km
- Warburg Institute1.0 km
- + 1124 more
Takeaway Shop
130 nearby- Easy Tiger0.7 km
- Inzu Sushi/1001 Box Bento `N` Katsu0.5 km
- Plated Taqueria0.5 km
- CHEATMEALS0.5 km
- Dim T0.5 km
- + 125 more
Retailers - Other
199 nearby- Jai News0.8 km
- MIEL BAKERY0.8 km
- THE AUTHENTIC LEBANESE FALAFEL0.8 km
- THE BLUEBERRIES0.8 km
- Guruji0.5 km
- + 194 more
Supermarkets
16 nearby- Lidl0.8 km
- Marks & Spencer Simply Food0.6 km
- Tesco Stores Ltd0.6 km
- Co-operative Food Group Ltd0.7 km
- Sainsbury's0.5 km
- + 11 more
Hotel, B&B, Guest House
54 nearby- Fitzrovia Bed and Breakfast0.5 km
- Charlotte Street Hotel0.4 km
- Hallam Hotel0.3 km
- Academy Hotel0.8 km
- Cotton Rooms Hotel0.8 km
- + 49 more
Pub, NightClub
67 nearby- Amelie's Wine House0.8 km
- Fitzroy Tavern0.5 km
- Jack Horner0.6 km
- Reverend J W Simpson0.5 km
- Rising Sun0.6 km
- + 62 more
train Transport Links
Train Stations
- London Euston1.3 km
- London Charing Cross1.6 km
- London Marylebone1.6 km
Bus Stops
- Oxford Circus Underground Station0.2 km
- Oxford Circus Underground Station0.2 km
- Oxford Circus Underground Station0.2 km
- Oxford Circus Underground Station0.2 km
- Oxford Circus Underground Station0.2 km
Generated by PostcodeInfo.uk
Postcode Profile: W1W7SW · Data under Open Government Licence