Postcode Analysis East Hampshire, South East

LONDON ROAD, GU31 4BD House Prices & Local Information

Comprehensive demographic deep-dive and infrastructure audit for LONDON ROAD, GU31 4BD.

analytics Demographics: Census 2021 local_police Crime: police.uk · 2026-02 (1–2 month lag)home Prices: Land Registry
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groups
Population

350

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Avg Age

47

payments
Avg Income

£ 59,600 /yr

work
Employed

43%

Neighbourhood Index

infoHow calculated?

Score 1–10 — how this postcode ranks nationally (10 = top 10%)

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Index Insight: GU31 4BD is ranked in the top 20% nationally for affluence, indicating a high-income demographic. It scores highly on the family-friendly index, suggesting a strong presence of family households and good proximity to schools.

shieldSafety
6/10
family_restroomFamily
10/10
favoriteHealth
5/10
workEmployment
5/10
diversity_3Diversity
1/10
paymentsAffluence
10/10
directions_transitTransit
6/10
homeHome Ownership
8/10
trending_upInvestment
3/10
psychology

Area Character

Ranked among the least deprived areas in England, GU31 4BD combines high owner-occupation (79%), strong property values (£790k median) and low crime into a blue-chip residential profile. £790k prices and low crime — this postcode commands a premium for good reason.

home £790,000 median price shield Safety 6/10
verifiedPublished by PostcodeInfo.uk · · Sources: ONS Census 2021, police.uk, Land Registry

GU31 4BD is a sought-after residential area on London Road, 0.2km from Sheet in East Hampshire. Administratively it sits within Petersfield St Peter's ward and the East Hampshire constituency.

For serious buyers, GU31 4BD is a quiet rural community with low density and high home ownership. The daytime character shifts — higher status countryside accessible from major metropolitan areas. With an average age of 47, this is established family country — quiet streets, strong community ties, and low rental churn. 79% of residents own their home — above average for the district, consistent with a stable and sought-after address.

Safety: Crime rates are low here at 10 incidents per 1,000 residents — well below average and reassuring for families. Property: Prices average £790k. The area ranks among the least deprived 20% in England — a strong signal of community wellbeing, good schools, and low crime.

Census 2021 statistics for GU31 4BD are sourced from Output Area E00172137 (shared with 11 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.

mapGeographic Location

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Demographic Deep-Dive

The Census 2021 data below shows the full population breakdown for GU31 4BD. The average age is 46.7. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.

Ethnicity Profile

White / British98.0%
Asian / British Asian0.0%
Black / African / Caribbean0.0%
Other / Mixed2.0%

Economic Activity

43%Active
FT: 29%
Unemployed: 2%
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Community Makeup: A mature neighborhood of long-term property owners. The significantly higher average age reflects a deeply settled local population.

analytics Full Demographics Profile

home Property Prices by Type

Detached

£ 600,000

3 sales · Mean £ 660,000

gavel Crime Overview 12 Months (up to 2026-02)

GU31 4BD has low crime rates — 10 incidents per 1,000 residents. The most reported categories are violence and sexual offences and burglary. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.

Violence and sexual offences5
Burglary4
Other crime2
Public order2
Anti-social behaviour1

school Local Schools

P

Herne Junior School

Good478 pupils0.4 km
P

Sheet Primary School

Good105 pupils0.5 km
P

Petersfield Infant School

Requires Improvement334 pupils1.5 km

storefront Nearby Amenities

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Retailers - Other

1 nearby
  • Euro Garages, including Subway and Greggs0.5 km
local_bar

Pub, NightClub

4 nearby
  • Herne Farm Leisure Centre0.8 km
  • Petersfield Town FC0.8 km
  • The Half Moon0.2 km
  • The Queens Head0.3 km
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Supermarkets

1 nearby
  • The Southern Co-Operative Limited0.8 km

train Transport Links

Train Stations

  • Petersfield1.5 km
  • Liss4.1 km
  • Liphook10.7 km

Bus Stops

  • Old Mill Lane0.2 km
  • Old Mill Lane0.2 km
  • The Half Moon0.2 km
  • The Half Moon0.4 km
  • Churchers College0.4 km