Postcode Analysis East Hampshire, South East

LONDON ROAD, GU31 4BQ House Prices & Local Information

Comprehensive demographic deep-dive and infrastructure audit for LONDON ROAD, GU31 4BQ.

analytics Demographics: Census 2021 local_police Crime: police.uk · 2026-01 (1–2 month lag)home Prices: Land Registry
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groups
Population

324

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Avg Age

50

payments
Avg Income

£ 59,600 /yr

work
Employed

44%

Neighbourhood Index

infoHow calculated?

Score 1–10 — how this postcode ranks nationally (10 = top 10%)

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Index Insight: GU31 4BQ is ranked in the top 20% nationally for affluence, indicating a high-income demographic. It scores highly on the family-friendly index, suggesting a strong presence of family households and good proximity to schools. The area also shows excellent employment metrics, indicating a highly economically active population.

shieldSafety
7/10
family_restroomFamily
9/10
favoriteHealth
4/10
workEmployment
8/10
diversity_3Diversity
1/10
paymentsAffluence
10/10
directions_transitTransit
5/10
homeHome Ownership
10/10
trending_upInvestment
7/10
psychology

Area Character

GU31 4BQ is a premium owner-occupier postcode — 94% home ownership, and a low-deprivation rank put this address in the top tier nationally for wealth indicators. Low crime and mid-career demographics put this at peak family desirability.

shield Safety 7/10
verifiedPublished by PostcodeInfo.uk · · Sources: ONS Census 2021, police.uk, Land Registry

GU31 4BQ is a sought-after residential area on London Road, 0.3km from Sheet in Petersfield. Administratively it sits within Petersfield St Peter's ward and the East Hampshire constituency.

One of the more sought-after postcodes in GU31, GU31 4BQ offers a family-oriented neighbourhood with a mix of housing types. The daytime character shifts — higher status countryside accessible from major metropolitan areas. With an average age of 50, this is established family country — quiet streets, strong community ties, and low rental churn. 94% of residents own their home — above average for the district, consistent with a stable and sought-after address.

Safety: Crime rates are low here at 7 incidents per 1,000 residents — well below average and reassuring for families. The area ranks among the least deprived 20% in England — a strong signal of community wellbeing, good schools, and low crime.

Census 2021 statistics for GU31 4BQ are sourced from Output Area E00115018 (shared with 15 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.

mapGeographic Location

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Demographic Deep-Dive

The Census 2021 data below shows the full population breakdown for GU31 4BQ. The average age is 50.4. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.

Ethnicity Profile

White / British97.5%
Asian / British Asian0.3%
Black / African / Caribbean0.0%
Other / Mixed2.1%

Economic Activity

44%Active
FT: 32%
Unemployed: 0%
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Age & Housing: An older, highly established demographic of homeowners. The population is heavily skewed toward older adults and retirees who own their homes outright.

analytics Full Demographics Profile

gavel Crime Overview 12 Months (up to 2026-01)

GU31 4BQ has low crime rates — 7 incidents per 1,000 residents. The most reported categories are violence and sexual offences and burglary. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.

Violence and sexual offences4
Burglary4
Public order2
Anti-social behaviour1
Other crime1

school Local Schools

P

Herne Junior School

Good478 pupils0.5 km
P

Sheet Primary School

Good105 pupils0.5 km
P

Petersfield Infant School

Requires Improvement334 pupils1.5 km

storefront Nearby Amenities

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Retailers - Other

1 nearby
  • Euro Garages, including Subway and Greggs0.6 km
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Pub, NightClub

4 nearby
  • Herne Farm Leisure Centre0.8 km
  • Petersfield Town FC0.8 km
  • The Half Moon0.2 km
  • The Queens Head0.3 km
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Supermarkets

1 nearby
  • The Southern Co-Operative Limited0.8 km

train Transport Links

Train Stations

  • Petersfield1.6 km
  • Liss4.1 km
  • Liphook10.6 km

Bus Stops

  • Old Mill Lane0.1 km
  • Old Mill Lane0.1 km
  • The Half Moon0.2 km
  • The Half Moon0.3 km
  • Pulens Crescent0.4 km