Postcode Analysis East Hampshire, South East

HEATHFIELD ROAD, GU31 4DG House Prices & Local Information

Comprehensive demographic deep-dive and infrastructure audit for HEATHFIELD ROAD, GU31 4DG.

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groups
Population

332

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Avg Age

50

payments
Avg Income

£ 59,600 /yr

work
Employed

45%

Neighbourhood Index

infoHow calculated?

Score 1–10 — how this postcode ranks nationally (10 = top 10%)

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Index Insight: GU31 4DG is ranked in the top 20% nationally for affluence, indicating a high-income demographic. It scores highly on the family-friendly index, suggesting a strong presence of family households and good proximity to schools.

shieldSafety
9/10
family_restroomFamily
10/10
favoriteHealth
4/10
workEmployment
4/10
diversity_3Diversity
1/10
paymentsAffluence
10/10
directions_transitTransit
4/10
homeHome Ownership
10/10
trending_upInvestment
10/10
psychology

Area Character

A sought-after, premium postcode. GU31 4DG's low deprivation rank, 96% ownership, and £904k median price place it in the top quintile nationally for residential quality. Very low crime and mature demographics confirm this as a prestige address. Property prices are trending up 58.9% year-on-year.

home £904,375 median price shield Safety 9/10
verifiedPublished by PostcodeInfo.uk · · Sources: ONS Census 2021, police.uk, Land Registry

GU31 4DG is a sought-after residential area on Heathfield Road, 1.0km from Rams Hill in Petersfield. Administratively it sits within Petersfield St Peter's ward and the East Hampshire constituency.

For serious buyers, GU31 4DG is a family-oriented neighbourhood with a mix of housing types. During the day, public administration and security with mainly white workforces. This is a settled, family-oriented neighbourhood (average age 50) — stable, lower-turnover, predominantly owner-occupied. 96% of residents own their home — above average for the district, consistent with a stable and sought-after address.

Safety: Crime rates are low here at 10 incidents per 1,000 residents — well below average and reassuring for families. Property: Prices average £904k, up 58.9% year-on-year. The area ranks among the least deprived 20% in England — a strong signal of community wellbeing, good schools, and low crime.

Census 2021 statistics for GU31 4DG are sourced from Output Area E00115013 (shared with 48 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.

mapGeographic Location

Demographic Deep-Dive

The Census 2021 data below shows the full population breakdown for GU31 4DG. The average age is 50.1. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.

Ethnicity Profile

White / British99.7%
Asian / British Asian0.0%
Black / African / Caribbean0.3%
Other / Mixed0.0%

Economic Activity

45%Active
FT: 25%
Unemployed: 2%
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Age & Housing: An older, highly established demographic of homeowners. The population is heavily skewed toward older adults and retirees who own their homes outright.

home Property Prices by Type

Detached

£ 902,500

8 sales · Mean £ 894,625

Semi-Detached

£ 725,000

1 sales · Mean £ 725,000

gavel Crime Overview 12 Months (up to 2026-02)

GU31 4DG has low crime rates — 10 incidents per 1,000 residents. The most reported categories are violence and sexual offences and criminal damage and arson. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.

Violence and sexual offences17
Criminal damage and arson11
Anti-social behaviour2
Other theft2
Burglary2

school Local Schools

P

Herne Junior School

Good478 pupils0.6 km
P

Sheet Primary School

Good105 pupils1.3 km
P

Petersfield Infant School

Requires Improvement334 pupils1.4 km

storefront Nearby Amenities

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Retailers - Other

2 nearby
  • Euro Garages, including Subway and Greggs1.0 km
  • Heathside Stores0.3 km
local_bar

Pub, NightClub

3 nearby
  • Herne Farm Leisure Centre0.6 km
  • Petersfield Town FC0.9 km
  • The Half Moon1.0 km
restaurant

Restaurant, Cafe

1 nearby
  • Everyone Active at Taro Leisure Centre0.7 km
local_grocery_store

Supermarkets

1 nearby
  • The Southern Co-Operative Limited0.6 km
fastfood

Takeaway Shop

1 nearby
  • The Plump Duck0.8 km

train Transport Links

Train Stations

  • Petersfield1.7 km
  • Liss4.7 km
  • Liphook11.0 km

Bus Stops

  • Home Way0.2 km
  • Home Way0.2 km
  • Durford Road0.2 km
  • Durford Road0.3 km
  • Pulens Lane0.3 km