OL10 3SJ is an accessible, working-class neighbourhood on Atholl Drive, 0.3km from Darn Hill in Heywood. Administratively it sits within West Heywood ward and the Heywood and Middleton constituency.
An affordable area with active regeneration, OL10 3SJ is these neighbourhoods include younger than group average individuals, frequently born in the eu. many residents are of mixed or multiple ethnicities. many are unmarried or divorced. many reside in privately rented detached houses or flats, some of which are underoccupied. individuals are more likely than the group average to be educated to a level/highers or degree level, and to work in managerial occupations. unemployment rates are lower than the group average. many of these neighbourhoods are found close to industrial estates. By day, the area transitions to a non-metropolitan suburban areas character: white, female workforce with low qualifications, working locally. With residents averaging 32 years old, this is a classic professional renter's neighbourhood — energetic, sociable, and career-focused. 70% of homes are socially rented, reflecting the area's public housing provision and council presence. Full-time employment stands at 15% — below average for the region, consistent with the area's higher deprivation indicators.
Property: With prices averaging £112k, this is one of the more affordable postcodes in the area. The Index of Multiple Deprivation places this area in the most deprived 20% nationally — this often means more affordable prices and active local authority investment, but also fewer amenities and higher benefit dependency.
Census 2021 statistics for OL10 3SJ are sourced from Output Area E00027903 (shared with 6 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
ATHOLL DRIVE, OL10 3SJ House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for ATHOLL DRIVE, OL10 3SJ.
434
32
£ 36,000 /yr
29%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: OL10 3SJ falls into the lower 30% nationally for affluence, pointing to a more accessible but economically challenged demographic. Employment metrics are below the national average, which typically reflects either economic deprivation or a highly retired population.
Area Character
With 70% social renting, OL10 3SJ is shaped by council and housing association investment — strong rental availability at below-market rates. Low crime and a young population give this estate more upside than first impressions suggest.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for OL10 3SJ. The average age is 31.6. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Community Makeup: A dynamic neighborhood of mid-career renters. The average age points to active professionals living in rental accommodation.
home Property Prices by Type
Terraced
£ 112,000
2 sales · Mean £ 112,000
Semi-Detached
£ 65,000
1 sales · Mean £ 65,000
school Local Schools
St Margaret's Church of England Primary School
Woodland Community Primary School
Our Lady & St Paul's RC Primary School, A Voluntary Academy
Holy Family Roman Catholic and Church of England College
St Joseph's Roman Catholic Primary School, Rochdale
Newhouse Academy
Heap Bridge Village Primary School
storefront Nearby Amenities
Retailers - Other
12 nearby- Aisha News and Groceries0.3 km
- Browns Bakery1.0 km
- Heady Hill Store0.8 km
- Morrisons Daily0.6 km
- Lloyds Chemist0.3 km
- + 7 more
Pub, NightClub
5 nearby- Beaconsfield Conservative Club0.9 km
- The Horse & Jockey0.9 km
- Summit Hotel0.9 km
- Hark to Towler0.9 km
- Pig & Whistle0.7 km
Restaurant, Cafe
2 nearby- Aramark @ Argos0.5 km
- The Beestro @ Great Bear0.7 km
Takeaway Shop
6 nearby- Darnhill Fish & Chip Shop0.3 km
- Deli-Fresh1.0 km
- Mikes Chippy1.0 km
- Summit Chippy0.9 km
- Adam's Pizza Bar0.6 km
- + 1 more
Supermarkets
1 nearby- Tesco1.0 km
train Transport Links
Train Stations
- Bury Metrolink3.8 km
- Castleton4.2 km
- Whitefield Metrolink5.4 km
Bus Stops
- Dumfries Walk0.2 km
- Dumbarton Drive0.2 km
- Dumbarton Drive0.2 km
- Argyle Street0.2 km
- Birnam Grove0.2 km
Generated by PostcodeInfo.uk
Postcode Profile: OL103SJ · Data under Open Government Licence