PE37 7BJ is an accessible, working-class neighbourhood on Whitsands Road, 0.4km from Swaffham in Swaffham. Administratively it sits within Swaffham ward and the South West Norfolk constituency.
An affordable area with active regeneration, PE37 7BJ is a family-oriented neighbourhood with a mix of housing types. The daytime character shifts — mainly white, agricultural workforce, on the edges of smaller towns. The 43 average age reflects a mixed, mid-career community — settling down but not yet slowing down. 25% of homes are socially rented, reflecting the area's public housing provision and council presence. Full-time employment stands at 25% — below average for the region, consistent with the area's higher deprivation indicators.
Safety: Crime is moderate at 53 incidents per 1,000 residents — broadly typical for this type of urban area. Property: Average house prices are around £300k. The Index of Multiple Deprivation places this area in the most deprived 20% nationally — this often means more affordable prices and active local authority investment, but also fewer amenities and higher benefit dependency.
Census 2021 statistics for PE37 7BJ are sourced from Output Area E00134444 (shared with 9 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
WHITSANDS ROAD, PE37 7BJ House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for WHITSANDS ROAD, PE37 7BJ.
322
43
£ 37,600 /yr
39%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: PE37 7BJ falls into the lower 30% nationally for affluence, pointing to a more accessible but economically challenged demographic. It scores highly on the family-friendly index, suggesting a strong presence of family households and good proximity to schools. Employment metrics are below the national average, which typically reflects either economic deprivation or a highly retired population.
Area Character
Families dominate this postcode. With 57% owner-occupation and average age 43, PE37 7BJ has the community stability of a well-balanced, mid-career demographic. Low crime and mid-range prices — a genuinely accessible family postcode.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for PE37 7BJ. The average age is 43.2. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Area Vibe: Highly settled. The area is largely populated by a middle-aged demographic, providing a stable community feel.
home Property Prices by Type
Detached
£ 299,000
10 sales · Mean £ 298,600
Terraced
£ 125,000
1 sales · Mean £ 125,000
gavel Crime Overview 12 Months (up to 2026-02)
Crime around PE37 7BJ is moderate at 53 per 1,000 residents. The most reported categories are violence and sexual offences and shoplifting. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
Sacred Heart Catholic Voluntary Aided Primary School
Heartwood CofE VC Primary & Nursery School
The Nicholas Hamond Academy
Swaffham CofE Primary Academy
storefront Nearby Amenities
Restaurant, Cafe
20 nearby- Swaffham Community Hospital0.6 km
- The Teapot Cafe0.3 km
- Dominos0.4 km
- Indian Summer0.4 km
- Margaret's Tea & Play0.3 km
- + 15 more
Takeaway Shop
4 nearby- John's Mr Chips0.4 km
- Hong Kong House Chinese Takeaway0.3 km
- Swaffham Kebab & Pizza House0.2 km
- Beijing Diner0.1 km
Pub, NightClub
4 nearby- The Red Lion0.4 km
- The Station Bar & Restaurant0.5 km
- The White Hart0.5 km
- Horse & Groom0.1 km
Retailers - Other
13 nearby- Greggs0.2 km
- J & D Papworth Farms0.3 km
- McColls0.3 km
- Sue's News0.3 km
- Swaffham & Litcham Home Hospice Support0.6 km
- + 8 more
Supermarkets
6 nearby- Waitrose0.7 km
- Iceland Foods Ltd0.4 km
- Asda0.1 km
- Tesco0.6 km
- Green Parrot Healthfoods Ltd0.4 km
- + 1 more
train Transport Links
Train Stations
- Dereham Market Place18.2 km
Generated by PostcodeInfo.uk
Postcode Profile: PE377BJ · Data under Open Government Licence