PE37 7BY is an accessible, working-class neighbourhood on Whitsands Road, 0.3km from Swaffham in Swaffham. Administratively it sits within Swaffham ward and the South West Norfolk constituency.
An affordable area with active regeneration, PE37 7BY is an area with a high proportion of elderly residents, often in communal housing. By day, the area transitions to a town fringe countryside character: mainly white, agricultural workforce, on the edges of smaller towns. An average age of 38 puts this squarely in mixed-family territory — professional couples, school-age children households, and established residents all sharing the streets. 31% of homes are socially rented, reflecting the area's public housing provision and council presence. Full-time employment stands at 24% — below average for the region, consistent with the area's higher deprivation indicators.
Safety: Crime is moderate at 53 incidents per 1,000 residents — broadly typical for this type of urban area. Property: Average house prices are around £281k, down 56.3% year-on-year. The Index of Multiple Deprivation places this area in the most deprived 20% nationally — this often means more affordable prices and active local authority investment, but also fewer amenities and higher benefit dependency.
Census 2021 statistics for PE37 7BY are sourced from Output Area E00187941 (shared with 15 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
WHITSANDS ROAD, PE37 7BY House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for WHITSANDS ROAD, PE37 7BY.
447
38
£ 37,600 /yr
43%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: PE37 7BY falls into the lower 30% nationally for affluence, pointing to a more accessible but economically challenged demographic. Employment metrics are below the national average, which typically reflects either economic deprivation or a highly retired population.
Area Character
No single demographic signal dominates PE37 7BY — age 38, 38% ownership, 29% private renting: a mixed-tenure, multi-generational community. Low crime and mid-range prices make this a solid all-round choice. Property prices are trending down 56.3% year-on-year.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for PE37 7BY. The average age is 38.2. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Community Makeup: A dynamic neighborhood of mid-career renters. The average age points to active professionals living in rental accommodation.
home Property Prices by Type
Semi-Detached
£ 118,000
2 sales · Mean £ 118,000
Detached
£ 298,000
5 sales · Mean £ 357,800
Terraced
£ 183,000
1 sales · Mean £ 183,000
gavel Crime Overview 12 Months (up to 2026-02)
Crime around PE37 7BY is moderate at 53 per 1,000 residents. The most reported categories are violence and sexual offences and shoplifting. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
Sacred Heart Catholic Voluntary Aided Primary School
Heartwood CofE VC Primary & Nursery School
The Nicholas Hamond Academy
Swaffham CofE Primary Academy
storefront Nearby Amenities
Restaurant, Cafe
20 nearby- Swaffham Community Hospital0.6 km
- The Teapot Cafe0.3 km
- Dominos0.3 km
- Indian Summer0.4 km
- Margaret's Tea & Play0.2 km
- + 15 more
Takeaway Shop
4 nearby- John's Mr Chips0.3 km
- Hong Kong House Chinese Takeaway0.3 km
- Swaffham Kebab & Pizza House0.2 km
- Beijing Diner0.1 km
Pub, NightClub
4 nearby- The Red Lion0.3 km
- The Station Bar & Restaurant0.5 km
- The White Hart0.4 km
- Horse & Groom0.1 km
Retailers - Other
13 nearby- Greggs0.2 km
- J & D Papworth Farms0.3 km
- McColls0.3 km
- Sue's News0.3 km
- Swaffham & Litcham Home Hospice Support0.6 km
- + 8 more
Supermarkets
6 nearby- Waitrose0.7 km
- Iceland Foods Ltd0.3 km
- Asda0.1 km
- Tesco0.6 km
- Green Parrot Healthfoods Ltd0.4 km
- + 1 more
train Transport Links
Train Stations
- Dereham Market Place18.2 km
Generated by PostcodeInfo.uk
Postcode Profile: PE377BY · Data under Open Government Licence