Postcode Analysis Isle of Wight, South East

PROSPECT ROAD, PO31 7AD House Prices & Local Information

Comprehensive demographic deep-dive and infrastructure audit for PROSPECT ROAD, PO31 7AD.

analytics Demographics: Census 2021 local_police Crime: police.uk · 2026-01 (1–2 month lag)home Prices: Land Registry
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groups
Population

290

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Avg Age

45

payments
Avg Income

£ 43,500 /yr

work
Employed

42%

Neighbourhood Index

infoHow calculated?

Score 1–10 — how this postcode ranks nationally (10 = top 10%)

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Index Insight: It scores highly on the family-friendly index, suggesting a strong presence of family households and good proximity to schools.

shieldSafety
9/10
family_restroomFamily
7/10
favoriteHealth
3/10
workEmployment
7/10
diversity_3Diversity
4/10
paymentsAffluence
4/10
directions_transitTransit
6/10
homeHome Ownership
8/10
trending_upInvestment
2/10
psychology

Area Character

No single demographic signal dominates PO31 7AD — age 45, 85% ownership, 14% private renting: a mixed-tenure, multi-generational community. Low crime and mid-range prices make this a solid all-round choice.

shield Safety 9/10
verifiedPublished by PostcodeInfo.uk · · Sources: ONS Census 2021, police.uk, Land Registry

PO31 7AD is a sought-after residential area on Prospect Road, 1.3km from Gurnard in Cowes. Administratively it sits within Cowes South & Northwood ward and the Isle of Wight constituency.

One of the more sought-after postcodes in PO31, PO31 7AD offers a stable, owner-occupied suburb — married couples, UK-born, strong community. By day, the area transitions to a manufacturing, energy and utilities character: manufacturing, energy and utilities. At 45 years average, the community has a secure, family-first character — valued for its stability, low turnover, and strong local identity. 85% of residents own their home — above average for the district, consistent with a stable and sought-after address.

Safety: Crime rates are low here at 11 incidents per 1,000 residents — well below average and reassuring for families.

Census 2021 statistics for PO31 7AD are sourced from Output Area E00087387 (shared with 10 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.

mapGeographic Location

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Demographic Deep-Dive

The Census 2021 data below shows the full population breakdown for PO31 7AD. The average age is 45.1. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.

Ethnicity Profile

White / British97.6%
Asian / British Asian0.3%
Black / African / Caribbean0.0%
Other / Mixed2.1%

Economic Activity

42%Active
FT: 28%
Unemployed: 0%
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Age & Housing: An older, highly established demographic of homeowners. The population is heavily skewed toward older adults and retirees who own their homes outright.

analytics Full Demographics Profile

gavel Crime Overview 12 Months (up to 2026-01)

PO31 7AD has low crime rates — 11 incidents per 1,000 residents. The most reported categories are violence and sexual offences and criminal damage and arson. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.

Violence and sexual offences8
Criminal damage and arson6
Anti-social behaviour2
Public order2
Possession of weapons1

school Local Schools

P

Lanesend Primary School

Requires Improvement432 pupils0.5 km
P

Cowes Primary School

Good195 pupils1.2 km
P

Gurnard Primary School

Good400 pupils1.2 km
S

Cowes Enterprise College, An Ormiston Academy

Good1226 pupils1.4 km

storefront Nearby Amenities

shopping_bag

Retailers - Other

4 nearby
  • Boots UK Ltd0.6 km
  • The Borneo Pantry0.0 km
  • The Range0.3 km
  • Isle Of Wight Food Bank0.5 km
restaurant

Restaurant, Cafe

6 nearby
  • Aramark Ltd0.6 km
  • BAE Cowes0.6 km
  • Isle Of Wight Caterers0.6 km
  • Kick Back Café0.6 km
  • Paul's Pitstop0.6 km
  • + 1 more
local_grocery_store

Supermarkets

2 nearby
  • Aldi Stores Limited0.4 km
  • The Southern Co-Operative Limited0.8 km
fastfood

Takeaway Shop

1 nearby
  • Flavour Trayz0.0 km
hotel

Hotel, B&B, Guest House

3 nearby
  • Halcyone Villa B&B1.0 km
  • Holly Tree House0.8 km
  • Onefifty0.9 km
local_bar

Pub, NightClub

5 nearby
  • Cowes Sports Football Club0.8 km
  • Isle Of Wight Community Club - Bar0.6 km
  • Northwood Cricket Club0.5 km
  • The Kingston Arms1.0 km
  • The Portland Inn0.8 km

train Transport Links

Train Stations

  • East Cowes1.7 km
  • Ryde Pier Head10.8 km
  • Ryde Esplanade10.9 km

Bus Stops

  • Broadfields Avenue0.2 km
  • Broadfields Avenue0.2 km
  • Three Gates Road0.3 km
  • Three Gates Road0.3 km
  • Place Road0.3 km