SG13 7AY is a sought-after residential area on Merchant Drive, 1.0km from Pine Hurst in Hertford. Administratively it sits within Hertford Kingsmead ward and the Hertford and Stortford constituency.
One of the more sought-after postcodes in SG13, SG13 7AY offers a suburban renting area with semi-detached homes and family households. By day, the area transitions to a business parks character: manufacturing, transport, and it with higher status mix. An average age of 37 puts this squarely in mixed-family territory — professional couples, school-age children households, and established residents all sharing the streets. 64% of residents own their home — above average for the district, consistent with a stable and sought-after address.
Safety: Crime rates are low here at 17 incidents per 1,000 residents — well below average and reassuring for families. The area ranks among the least deprived 20% in England — a strong signal of community wellbeing, good schools, and low crime.
Census 2021 statistics for SG13 7AY are sourced from Output Area E00119266 (shared with 29 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
MERCHANT DRIVE, SG13 7AY House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for MERCHANT DRIVE, SG13 7AY.
423
37
£ 62,900 /yr
58%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: SG13 7AY is ranked in the top 20% nationally for affluence, indicating a high-income demographic. The area also shows excellent employment metrics, indicating a highly economically active population.
Area Character
Ranked among the least deprived areas in England, SG13 7AY combines high owner-occupation (64%) and low crime into a blue-chip residential profile. Very low crime and mature demographics confirm this as a prestige address.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for SG13 7AY. The average age is 37.0. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Age Profile: A mature, mid-life demographic. The population consists largely of established adults in their late thirties and forties.
gavel Crime Overview 12 Months (up to 2026-02)
SG13 7AY has low crime rates — 17 incidents per 1,000 residents. The most reported categories are violence and sexual offences and anti-social behaviour. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
Wheatcroft Primary School
Abel Smith School
Simon Balle All-Through School
Bengeo Primary School
Mill Mead Primary School
Richard Hale School
storefront Nearby Amenities
Retailers - Other
7 nearby- Majestic Wines0.9 km
- Simmons Bakers Ltd0.8 km
- Station Kiosk0.8 km
- T2 Expresso0.8 km
- Ware Road Express0.8 km
- + 2 more
Pub, NightClub
2 nearby- Great Eastern Tavern0.6 km
- Saracens Head0.7 km
Restaurant, Cafe
8 nearby- Costa Coffee0.8 km
- Costa Coffee0.9 km
- Fire Station0.9 km
- Hertford Methodist Church Trustees0.7 km
- Mead Lane Cafe0.7 km
- + 3 more
Supermarkets
1 nearby- Tesco0.8 km
Takeaway Shop
2 nearby- Number One Chinese Takeaway0.8 km
- Pizza Go Go0.8 km
train Transport Links
Train Stations
- Hertford East0.8 km
- Hertford1.4 km
- Hertford North2.2 km
Bus Stops
- Fairfax Road0.3 km
- Fairfax Road0.4 km
- Foxholes Avenue0.4 km
- Raynham Street0.5 km
- Foxholes Avenue0.5 km
Generated by PostcodeInfo.uk
Postcode Profile: SG137AY · Data under Open Government Licence