SM4 4EA is a sought-after residential area on Hillcross Avenue, 0.8km from Morden in Merton. Administratively it sits within Cannon Hill ward and the Wimbledon constituency.
For serious buyers, SM4 4EA is a culturally diverse area with a strong community identity. The daytime character shifts — ethnically mixed self-employed with no fixed place of work in construction, transport, and storage. The 41 average age reflects a mixed, mid-career community — settling down but not yet slowing down. 83% of residents own their home — above average for the district, consistent with a stable and sought-after address. The area has a notably diverse population — 46% of residents identify as non-white, reflecting the multicultural character of this part of Merton.
Safety: Crime rates are low here at 30 incidents per 1,000 residents — well below average and reassuring for families. Property: Prices average £673k. The area ranks among the least deprived 20% in England — a strong signal of community wellbeing, good schools, and low crime.
Census 2021 statistics for SM4 4EA are sourced from Output Area E00017033 (shared with 8 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
HILLCROSS AVENUE, SM4 4EA House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for HILLCROSS AVENUE, SM4 4EA.
373
41
£ 68,900 /yr
48%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: SM4 4EA is ranked in the top 20% nationally for affluence, indicating a high-income demographic. It scores highly on the family-friendly index, suggesting a strong presence of family households and good proximity to schools.
Area Character
Ranked among the least deprived areas in England, SM4 4EA combines high owner-occupation (83%), strong property values (£673k median) and low crime into a blue-chip residential profile. £673k prices and low crime — this postcode commands a premium for good reason.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for SM4 4EA. The average age is 40.7. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Age & Housing: A settled, mid-life demographic of homeowners. The population consists largely of established adults and families who own their properties.
home Property Prices by Type
Terraced
£ 677,000
1 sales · Mean £ 677,000
Semi-Detached
£ 670,000
1 sales · Mean £ 670,000
gavel Crime Overview 12 Months (up to 2026-02)
SM4 4EA has low crime rates — 30 incidents per 1,000 residents. The most reported categories are anti-social behaviour and violence and sexual offences. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
Hillcross Primary School
Poplar Primary School
Perseid School
Abbotsbury Primary School
Morden Primary School
Joseph Hood Primary School
Merton Park Primary School
Rutlish School
storefront Nearby Amenities
Pub, NightClub
6 nearby- The George Inn0.9 km
- Old Rutlishians Association1.0 km
- Central Ward Residents Club0.4 km
- Blue Junction0.5 km
- Cranleigh Tennis Club & Social Club0.6 km
- + 1 more
Restaurant, Cafe
45 nearby- St Lawrences Church0.8 km
- Morden Cafe0.9 km
- At the Corner Cafe by Instagrab Pretzel0.9 km
- Cafe La Lavella0.8 km
- Jigsaw Out of school Care0.6 km
- + 40 more
Retailers - Other
29 nearby- Brasoveanca0.9 km
- Ashraf Halal Meat0.9 km
- Boots1.0 km
- Global Food Store (Morden) Ltd.0.9 km
- Greggs0.8 km
- + 24 more
Supermarkets
4 nearby- Lidl0.8 km
- Iceland0.8 km
- Sainsbury's0.8 km
- Sainsbury's0.6 km
Takeaway Shop
9 nearby- Kebaby0.8 km
- Mr Cod1.0 km
- Papa Johns0.8 km
- Morden Fish & Kebab0.7 km
- Subway0.8 km
- + 4 more
Hotel, B&B, Guest House
1 nearby- Travelodge0.8 km
train Transport Links
Train Stations
- Morden South0.4 km
- South Merton0.5 km
- St Helier1.1 km
Bus Stops
- South Merton Rail Station0.4 km
- Morden South Rail Station0.5 km
Generated by PostcodeInfo.uk
Postcode Profile: SM44EA · Data under Open Government Licence