Postcode Analysis Stafford, West Midlands

LONGTON ROAD, ST12 9AU House Prices & Local Information

Comprehensive demographic deep-dive and infrastructure audit for LONGTON ROAD, ST12 9AU.

analytics Demographics: Census 2021 local_police Crime: police.uk · 2025-11 (1–2 month lag)home Prices: Land Registry
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groups
Population

342

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Avg Age

45

payments
Avg Income

£ 47,400 /yr

work
Employed

50%

Neighbourhood Index

infoHow calculated?

Score 1–10 — how this postcode ranks nationally (10 = top 10%)

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Index Insight: ST12 9AU is ranked in the top 20% nationally for affluence, indicating a high-income demographic. It scores highly on the family-friendly index, suggesting a strong presence of family households and good proximity to schools.

shieldSafety
5/10
family_restroomFamily
8/10
favoriteHealth
1/10
workEmployment
7/10
diversity_3Diversity
2/10
paymentsAffluence
9/10
directions_transitTransit
5/10
homeHome Ownership
8/10
trending_upInvestment
6/10
psychology

Area Character

ST12 9AU is a mixed residential postcode — average age 45, 84% owner-occupied, spanning a wide range of household types and life stages. £382k prices and low crime put this mixed postcode in the more desirable bracket. Property prices are trending up 40.2% year-on-year.

home £382,250 median price shield Safety 5/10
verifiedPublished by PostcodeInfo.uk · · Sources: ONS Census 2021, police.uk, Land Registry

ST12 9AU is an accessible, working-class neighbourhood on Longton Road, 0.8km from Barlaston in Barlaston. Administratively it sits within Barlaston ward and the Stone constituency.

One of the more sought-after postcodes in ST12, ST12 9AU offers a diverse rural area with a mix of families, workers and retirees. The daytime character shifts — mainly white, agricultural workforce, on the edges of smaller towns. With an average age of 45, this is established family country — quiet streets, strong community ties, and low rental churn. 84% of residents own their home — above average for the district, consistent with a stable and sought-after address.

Safety: Crime rates are low here at 6 incidents per 1,000 residents — well below average and reassuring for families. Property: Average house prices are around £382k, up 40.2% year-on-year.

Census 2021 statistics for ST12 9AU are sourced from Output Area E00151245 (shared with 8 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.

mapGeographic Location

open_in_new Open Interactive Map

Demographic Deep-Dive

The Census 2021 data below shows the full population breakdown for ST12 9AU. The average age is 45.5. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.

Ethnicity Profile

White / British96.8%
Asian / British Asian1.8%
Black / African / Caribbean0.0%
Other / Mixed1.5%

Economic Activity

50%Active
FT: 33%
Unemployed: 2%
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Age & Housing: An older, highly established demographic of homeowners. The population is heavily skewed toward older adults and retirees who own their homes outright.

analytics Full Demographics Profile

home Property Prices by Type

Detached

£ 453,000

8 sales · Mean £ 487,062

Semi-Detached

£ 170,000

1 sales · Mean £ 170,000

gavel Crime Overview 12 Months (up to 2025-11)

ST12 9AU has low crime rates — 6 incidents per 1,000 residents. The most reported categories are anti-social behaviour and other theft. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.

Anti-social behaviour1
Other theft1
Burglary1
Violence and sexual offences1

school Local Schools

P

Barlaston CofE (VC) First School

Good118 pupils0.9 km

storefront Nearby Amenities

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Retailers - Other

1 nearby
  • Barlaston Milk Barn0.6 km
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Pub, NightClub

2 nearby
  • The Duke Of York0.7 km
  • Wedgwood Sports & Social Club0.6 km

train Transport Links

Train Stations

  • Wedgwood1.2 km
  • Barlaston1.3 km
  • Wedgwood Lane1.5 km