ST12 9DW is a sought-after residential area on Park Drive, 1.0km from Barlaston in Barlaston. Administratively it sits within Barlaston ward and the Stone constituency.
One of the more sought-after postcodes in ST12, ST12 9DW offers a well-established suburb with a mixed age range and strong community feel. Outside of residential hours, mainly white, agricultural workforce, on the edges of smaller towns. The 52 average age signals a mature family neighbourhood — long-term residents, good local schools, and high levels of owner-occupation. 94% of residents own their home — above average for the district, consistent with a stable and sought-after address.
Safety: Crime rates are low here at 14 incidents per 1,000 residents — well below average and reassuring for families. Property: Average house prices are around £369k, up 27.9% year-on-year. The area ranks among the least deprived 20% in England — a strong signal of community wellbeing, good schools, and low crime.
Census 2021 statistics for ST12 9DW are sourced from Output Area E00151242 (shared with 4 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
PARK DRIVE, ST12 9DW House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for PARK DRIVE, ST12 9DW.
285
52
£ 47,400 /yr
45%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: ST12 9DW is ranked in the top 20% nationally for affluence, indicating a high-income demographic. It scores highly on the family-friendly index, suggesting a strong presence of family households and good proximity to schools. The area also shows excellent employment metrics, indicating a highly economically active population.
Area Character
A sought-after, premium postcode. ST12 9DW's low deprivation rank, 94% ownership, and £369k median price place it in the top quintile nationally for residential quality. £369k prices with low crime and a mature community — a long-term hold. Property prices are trending up 27.9% year-on-year.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for ST12 9DW. The average age is 52.2. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Area Vibe: Peaceful, mature, and permanent. The demographic data points to a strong concentration of older homeowners and empty-nesters.
home Property Prices by Type
Semi-Detached
£ 225,000
9 sales · Mean £ 266,716
Detached
£ 343,750
2 sales · Mean £ 343,750
gavel Crime Overview 12 Months (up to 2026-02)
ST12 9DW has low crime rates — 14 incidents per 1,000 residents. The most reported categories are violence and sexual offences and anti-social behaviour. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
Barlaston CofE (VC) First School
storefront Nearby Amenities
Retailers - Other
2 nearby- Mark's Quality Meats0.3 km
- Barlaston Village Store0.3 km
Hotel, B&B, Guest House
1 nearby- The Upper House Hotel Limited1.0 km
Pub, NightClub
1 nearby- The Plume Of Feathers0.4 km
train Transport Links
Train Stations
- Barlaston0.5 km
- Wedgwood Lane1.3 km
- Wedgwood1.4 km
Bus Stops
- Silver Ridge0.2 km
- Plume of Feathers PH0.3 km
- Barlaston Orchard Place0.3 km
- Orchard Place0.3 km
- Orchard Place0.3 km
Generated by PostcodeInfo.uk
Postcode Profile: ST129DW · Data under Open Government Licence