Postcode Analysis Hammersmith and Fulham, London

WATERFRONT DRIVE, SW10 0DD House Prices & Local Information

Comprehensive demographic deep-dive and infrastructure audit for WATERFRONT DRIVE, SW10 0DD.

check_circle Link copied to clipboard!
groups
Population

498

cake
Avg Age

37

payments
Avg Income

£ 62,800 /yr

work
Employed

53%

Neighbourhood Index

infoHow calculated?

Score 1–10 — how this postcode ranks nationally (10 = top 10%)

lightbulb

Index Insight: SW10 0DD is ranked in the top 20% nationally for affluence, indicating a high-income demographic.

shieldSafety
4/10
family_restroomFamily
2/10
favoriteHealth
10/10
workEmployment
4/10
diversity_3Diversity
10/10
paymentsAffluence
10/10
directions_transitTransit
5/10
homeHome Ownership
5/10
trending_upInvestment
7/10
psychology

Area Character

A sought-after, premium postcode. SW10 0DD's low deprivation rank, 61% ownership, and £2.4M median price place it in the top quintile nationally for residential quality. £2.4M prices and low crime — this postcode commands a premium for good reason. Property prices are trending down 84.8% year-on-year.

home £2,375,000 median price shield Safety 4/10
verifiedPublished by PostcodeInfo.uk · · Sources: ONS Census 2021, police.uk, Land Registry

SW10 0DD is a safe, established residential area on Waterfront Drive, 0.7km from Sands End in Hammersmith and Fulham. Administratively it sits within Sands End ward and the Chelsea and Fulham constituency.

For families considering a move, SW10 0DD represents a significant portion of adults hold a degree, but a notable number have also pursued apprenticeships in the past. employment is predominantly concentrated in caring, leisure and other service occupations, or in sales and customer services. individuals in this subgroup are slightly more likely to be uk-born, compared with the group average. the population displays a fairly balanced age distribution, apart from the smaller proportion of elderly retirees. the neighbourhoods show limited ethnic diversity, and the housing landscape primarily consists of terraced homes, with a mix of detached and semi-detached properties as well. it is not uncommon for residents to own multiple vehicles. Outside of residential hours, big city services, with accommodation and food. At 37 years average, expect a well-rounded neighbourhood — a blend of established families, working professionals, and longer-term owner-occupiers. 61% of properties are owner-occupied — a strong indicator of neighbourhood stability and long-term community investment. The area has a notably diverse population — 38% of residents identify as non-white, reflecting the multicultural character of this part of Hammersmith and Fulham.

Safety: Crime is moderate at 50 incidents per 1,000 residents — broadly typical for this type of urban area. Property: Prices average £2.4M, down 84.8% year-on-year.

Census 2021 statistics for SW10 0DD are sourced from Output Area E00009700 (shared with 10 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.

mapGeographic Location

Demographic Deep-Dive

The Census 2021 data below shows the full population breakdown for SW10 0DD. The average age is 36.7. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.

Ethnicity Profile

White / British62.2%
Asian / British Asian11.0%
Black / African / Caribbean10.0%
Other / Mixed16.8%

Economic Activity

53%Active
FT: 38%
Unemployed: 4%
lightbulb

Area Vibe: Highly settled. The area is largely populated by a middle-aged demographic, providing a stable community feel.

home Property Prices by Type

Flat

£ 3,250,000

33 sales · Mean £ 3,847,171

gavel Crime Overview 12 Months (up to 2026-02)

Crime around SW10 0DD is moderate at 50 per 1,000 residents. The most reported categories are violence and sexual offences and anti-social behaviour. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.

Violence and sexual offences140
Anti-social behaviour100
Vehicle crime57
Other theft47
Burglary42

school Local Schools

S

Chelsea Academy

Outstanding1183 pupils0.2 km
A

Somerset Nursery School and Children's Centre

Outstanding49 pupils0.4 km
P

Westbridge Academy

Good168 pupils0.6 km
P

Ashburnham Community School

Outstanding189 pupils0.6 km
S

Saint John Bosco College

Good852 pupils0.6 km
A

Ormiston Courtyard Academy

Outstanding10 pupils0.7 km
P

Langford Primary School

Outstanding267 pupils0.8 km
A

Chelsea Community Hospital School

Outstanding107 pupils0.8 km

storefront Nearby Amenities

shopping_bag

Retailers - Other

46 nearby
  • Boots UK Ltd1.0 km
  • Holland & Barrett1.0 km
  • Chelsea Village Store0.7 km
  • Healthchem Ltd0.8 km
  • Better Price0.5 km
  • + 41 more
local_bar

Pub, NightClub

23 nearby
  • The Lost Hours0.6 km
  • The Rose0.7 km
  • The Sands End0.7 km
  • Jaks0.5 km
  • Lots Road Pub & Dining room0.3 km
  • + 18 more
restaurant

Restaurant, Cafe

102 nearby
  • Brinkley's Wines Fulham0.9 km
  • Caffe Nero0.9 km
  • Carbon Kopi0.9 km
  • Yamal Alsham & Fresca Italia0.4 km
  • 508 Coffee0.5 km
  • + 97 more
fastfood

Takeaway Shop

26 nearby
  • Domino's Pizza0.7 km
  • Foodstars Fulham0.5 km
  • Sushi Express Clapham0.9 km
  • Pret A Manger1.0 km
  • Park Avenue NYC0.5 km
  • + 21 more
local_grocery_store

Supermarkets

11 nearby
  • Tesco0.8 km
  • Co-op0.5 km
  • Sainsbury's Local0.9 km
  • Tesco Express0.4 km
  • Weezy - Fulham And Chelsea0.7 km
  • + 6 more
hotel

Hotel, B&B, Guest House

3 nearby
  • DoubleTree By Hilton London Chelsea0.4 km
  • Hotel Rafayel0.7 km
  • Millennium Chelsea Harbour Hotel0.2 km

train Transport Links

Train Stations

  • Imperial Wharf0.3 km
  • Clapham Junction1.6 km
  • West Brompton1.6 km

Bus Stops

  • Imperial Wharf Rail Station0.3 km
  • Chelsea Harbour Pier0.3 km
  • Chelsea Harbour Pier0.3 km
  • Chelsea Harbour Pier0.3 km