SW1V 1JB is an active urban area on Guildhouse Street, 0.2km from Warwick in City of Westminster. Administratively it sits within Pimlico North ward and the Cities of London and Westminster constituency.
An affordable area with active regeneration, SW1V 1JB is a significant portion of adults hold a degree, but a notable number have also pursued apprenticeships in the past. employment is predominantly concentrated in caring, leisure and other service occupations, or in sales and customer services. individuals in this subgroup are slightly more likely to be uk-born, compared with the group average. the population displays a fairly balanced age distribution, apart from the smaller proportion of elderly retirees. the neighbourhoods show limited ethnic diversity, and the housing landscape primarily consists of terraced homes, with a mix of detached and semi-detached properties as well. it is not uncommon for residents to own multiple vehicles. By day, the area transitions to a administrative centres character: high status management and administration, especially public sector. An average age of 39 puts this squarely in mixed-family territory — professional couples, school-age children households, and established residents all sharing the streets. 37% of homes are socially rented, reflecting the area's public housing provision and council presence. The area has a notably diverse population — 44% of residents identify as non-white, reflecting the multicultural character of this part of Westminster.
Safety: Crime rates are high (214 per 1,000 residents) — commercial zones and transport hubs in the vicinity contribute to these figures. Property: Prices average £2.0M.
Census 2021 statistics for SW1V 1JB are sourced from Output Area E00024058 (shared with 14 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
GUILDHOUSE STREET, SW1V 1JB House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for GUILDHOUSE STREET, SW1V 1JB.
411
39
£ 78,100 /yr
50%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: SW1V 1JB is ranked in the top 20% nationally for affluence, indicating a high-income demographic. Employment metrics are below the national average, which typically reflects either economic deprivation or a highly retired population.
Area Character
With 37% social renting, SW1V 1JB is shaped by council and housing association investment — strong rental availability at below-market rates. Above-average crime is a concern; estate-level variation can be significant.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for SW1V 1JB. The average age is 38.6. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Area Vibe: Active but flexible. The area is largely populated by a middle-aged demographic that favors the flexibility of the rental market.
home Property Prices by Type
Terraced
£ 2,030,000
1 sales · Mean £ 2,030,000
gavel Crime Overview 12 Months (up to 2026-02)
Crime rates near SW1V 1JB are high at 214 per 1,000 residents. The most reported categories are anti-social behaviour and theft from the person. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
St Vincent De Paul Catholic Primary School
St Peter's Eaton Square CofE Primary School
Burdett-Coutts and Townshend Foundation CofE Primary School
Pimlico Academy
Pimlico Primary
Churchill Gardens Primary Academy
The Grey Coat Hospital
Westminster City School
storefront Nearby Amenities
Restaurant, Cafe
341 nearby- Churchill Gardens Adults & Social Club0.7 km
- The Coffee Shop0.6 km
- Benvenuti0.1 km
- Burger Singh @ The Rising Sun0.7 km
- Emi Deli Restaurant Ltd0.2 km
- + 336 more
Supermarkets
8 nearby- Sainsbury's0.8 km
- Marks And Spencer0.6 km
- Marks And Spencer - Simply Food0.3 km
- Marks And Spencer - Simply Food0.3 km
- Sainsbury's0.5 km
- + 3 more
Retailers - Other
85 nearby- Sk Hair And Beauty0.6 km
- Vegan Vessel/Vegan Eats/Just Vegan/Veganology0.7 km
- Victoria Souvenirs & Print Shop0.2 km
- Hotel Chocolat0.3 km
- Krystals0.8 km
- + 80 more
Hotel, B&B, Guest House
30 nearby- Colliers Hotel0.2 km
- Blades Hotel0.5 km
- Lime Tree Hotel0.6 km
- New England Hotel0.2 km
- Romano'S Hotel0.3 km
- + 25 more
Takeaway Shop
32 nearby- Domino'S Pizza0.1 km
- Benugo Limited0.8 km
- Coco Di Mama0.5 km
- Dumdum Donutterie0.5 km
- Morena0.5 km
- + 27 more
Pub, NightClub
9 nearby- Hub By Premier Inn0.9 km
- Vaga Bond0.6 km
- 8 Golden Horses0.7 km
- All Bar One0.7 km
- The Other Place0.7 km
- + 4 more
train Transport Links
Train Stations
- London Victoria Coach Station0.5 km
- London Victoria0.5 km
- Vauxhall1.4 km
Bus Stops
- London Victoria Rail Station0.4 km
- London Victoria Rail Station0.4 km
- Victoria Underground Station0.4 km
Generated by PostcodeInfo.uk
Postcode Profile: SW1V1JB · Data under Open Government Licence