SW1V 1JF is an active urban area on Longmoore Street, 0.2km from Warwick in City of Westminster. Administratively it sits within Pimlico North ward and the Cities of London and Westminster constituency.
For renters and young professionals, SW1V 1JF offers a neighbourhood popular with working professionals and graduates. By day, the area transitions to a big city life character: big city services, with accommodation and food. An average age of 38 puts this squarely in mixed-family territory — professional couples, school-age children households, and established residents all sharing the streets. 71% of homes are privately rented — a strong rental market with good supply for incoming tenants. Employment levels are high (56% in full-time work) — a well-connected, economically active community.
Safety: Crime rates are high (200 per 1,000 residents) — commercial zones and transport hubs in the vicinity contribute to these figures. Property: Prices average £1.6M.
Census 2021 statistics for SW1V 1JF are sourced from Output Area E00175241 (shared with 19 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
LONGMOORE STREET, SW1V 1JF House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for LONGMOORE STREET, SW1V 1JF.
154
38
£ 78,100 /yr
67%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: SW1V 1JF is ranked in the top 20% nationally for affluence, indicating a high-income demographic. The area also shows excellent employment metrics, indicating a highly economically active population.
Area Character
At 71% private renter occupancy, SW1V 1JF is a landlord-friendly investment zone — high demand, strong yields, and frequent turnover. High crime warrants careful street-level review despite the strong rental demand.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for SW1V 1JF. The average age is 38.1. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Area Vibe: Active but flexible. The area is largely populated by a middle-aged demographic that favors the flexibility of the rental market.
home Property Prices by Type
Terraced
£ 1,650,000
3 sales · Mean £ 1,600,000
gavel Crime Overview 12 Months (up to 2026-02)
Crime rates near SW1V 1JF are high at 200 per 1,000 residents. The most reported categories are anti-social behaviour and theft from the person. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
St Vincent De Paul Catholic Primary School
Burdett-Coutts and Townshend Foundation CofE Primary School
St Peter's Eaton Square CofE Primary School
Pimlico Primary
Pimlico Academy
Churchill Gardens Primary Academy
The Grey Coat Hospital
Westminster City School
storefront Nearby Amenities
Restaurant, Cafe
341 nearby- Churchill Gardens Adults & Social Club0.7 km
- The Coffee Shop0.5 km
- Advent International0.5 km
- Coco And Nut Coffee Co. Victoria0.1 km
- Cyprus Mangal0.0 km
- + 336 more
Supermarkets
8 nearby- Sainsbury's0.8 km
- Sainsbury's0.5 km
- Marks And Spencer0.6 km
- Marks And Spencer - Simply Food0.4 km
- Marks And Spencer - Simply Food0.4 km
- + 3 more
Hotel, B&B, Guest House
31 nearby- Lime Tree Hotel0.6 km
- New England Hotel0.3 km
- 410.7 km
- The Rubens At The Palace Hotel0.7 km
- Blades Hotel0.5 km
- + 26 more
Takeaway Shop
32 nearby- Sanzboba0.3 km
- Morena0.6 km
- Crosstown Doughnuts0.6 km
- Gopal'S Corner0.5 km
- Gourmet Burger Kitchen0.2 km
- + 27 more
Retailers - Other
85 nearby- Krystals0.8 km
- Waldens Chemist0.7 km
- Greycoat Express Limited0.6 km
- Little Fresh0.7 km
- The Hummingbird Bakery0.6 km
- + 80 more
Pub, NightClub
9 nearby- The Other Place0.7 km
- Vagabond Wines0.6 km
- Hub By Premier Inn0.9 km
- Vaga Bond0.6 km
- 8 Golden Horses0.7 km
- + 4 more
train Transport Links
Train Stations
- London Victoria Coach Station0.5 km
- London Victoria0.5 km
- Vauxhall1.4 km
Bus Stops
- London Victoria Rail Station0.4 km
- London Victoria Rail Station0.4 km
- Victoria Underground Station0.5 km
Generated by PostcodeInfo.uk
Postcode Profile: SW1V1JF · Data under Open Government Licence