SW7 1AD is a well-regarded residential area on Ennismore Gardens, 0.3km from Knightsbridge in City of Westminster. Administratively it sits within Knightsbridge & Belgravia ward and the Cities of London and Westminster constituency.
For renters and young professionals, SW7 1AD offers a significant portion of adults hold a degree, but a notable number have also pursued apprenticeships in the past. employment is predominantly concentrated in caring, leisure and other service occupations, or in sales and customer services. individuals in this subgroup are slightly more likely to be uk-born, compared with the group average. the population displays a fairly balanced age distribution, apart from the smaller proportion of elderly retirees. the neighbourhoods show limited ethnic diversity, and the housing landscape primarily consists of terraced homes, with a mix of detached and semi-detached properties as well. it is not uncommon for residents to own multiple vehicles. Outside of residential hours, big city services, with accommodation and food. At 45 years average, expect a well-rounded neighbourhood — a blend of established families, working professionals, and longer-term owner-occupiers. 46% of homes are privately rented — a strong rental market with good supply for incoming tenants. The area has a notably diverse population — 32% of residents identify as non-white, reflecting the multicultural character of this part of Westminster.
Safety: Crime rates are above average at 131 incidents per 1,000 residents — worth reviewing the crime breakdown below. Property: Prices average £4.3M, down 12.0% year-on-year. The area ranks among the least deprived 20% in England — a strong signal of community wellbeing, good schools, and low crime.
Census 2021 statistics for SW7 1AD are sourced from Output Area E00190379 (shared with 24 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
ENNISMORE GARDENS, SW7 1AD House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for ENNISMORE GARDENS, SW7 1AD.
330
45
£ 86,100 /yr
46%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: SW7 1AD is ranked in the top 20% nationally for affluence, indicating a high-income demographic.
Area Character
Owner-occupied, family-oriented, and settled. SW7 1AD's 51% ownership and 45-year average age put it squarely in the established family zone. Crime rates in this specific area are higher than average. Property prices average £4.3M. Property prices are trending down 12.0% year-on-year.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for SW7 1AD. The average age is 44.8. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Age & Housing: A mid-life demographic with high rental density. The population consists largely of working adults in their thirties and forties renting their homes.
home Property Prices by Type
Flat
£ 1,500,000
5 sales · Mean £ 1,628,000
Terraced
£ 10,087,500
2 sales · Mean £ 10,087,500
gavel Crime Overview 12 Months (up to 2026-02)
Crime around SW7 1AD is above average at 131 per 1,000 residents. The most reported categories are violence and sexual offences and vehicle crime. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
Marlborough Primary School
St Joseph's Catholic Primary School
Saint Thomas More Language College
Our Lady of Victories RC Primary School
Oratory Roman Catholic Primary School
Holy Trinity CofE Primary School
Bousfield Primary School
St Mary Abbots CofE Primary School
storefront Nearby Amenities
Retailers - Other
57 nearby- Tesco1.0 km
- Treats0.6 km
- Venchi0.5 km
- Europafoodxb0.5 km
- Laderach chocolatier suisse0.5 km
- + 52 more
Hotel, B&B, Guest House
23 nearby- DoubleTree by Hilton London Kensington Hotel1.0 km
- The Gore Hotel0.7 km
- The Capital Hotel0.6 km
- Number Sixteen Hotel0.7 km
- Egerton House Hotel0.3 km
- + 18 more
Pub, NightClub
17 nearby- Stanhope Arms (The)1.0 km
- The Gloucester0.8 km
- Admiral Codrington0.6 km
- Barts0.8 km
- The Crown1.0 km
- + 12 more
Restaurant, Cafe
308 nearby- Brother Marcus0.6 km
- Carluccio's0.7 km
- Cheval Thorney Court0.9 km
- Daquise Restaurant0.6 km
- JIA0.6 km
- + 303 more
Takeaway Shop
24 nearby- Bosphorous Kebabs0.8 km
- Carpo0.6 km
- Natashkino0.8 km
- The Choir with No Name0.5 km
- Colicci / Ecsi Ltd0.9 km
- + 19 more
Supermarkets
7 nearby- Tesco0.8 km
- The Market by Smith & Brock0.7 km
- Little Waitrose Ltd0.4 km
- Sainsbury's0.4 km
- Sainsbury's0.8 km
- + 2 more
train Transport Links
Train Stations
- London Victoria Coach Station1.7 km
- London Victoria1.8 km
- Earl’s Court L.T.1.8 km
Generated by PostcodeInfo.uk
Postcode Profile: SW71AD · Data under Open Government Licence