W12 0AR is an accessible, working-class neighbourhood on Braybrook Street, 0.7km from Wormwood Scrubs in Hammersmith and Fulham. Administratively it sits within College Park & Old Oak ward and the Hammersmith constituency.
An affordable area with active regeneration, W12 0AR is a working-class neighbourhood with strong employment ties. The daytime character shifts — ethnically mixed self-employed with no fixed place of work in construction, transport, and storage. The 36 average age reflects a mixed, mid-career community — settling down but not yet slowing down. 63% of homes are socially rented, reflecting the area's public housing provision and council presence. The area has a notably diverse population — 54% of residents identify as non-white, reflecting the multicultural character of this part of Hammersmith and Fulham.
Safety: Crime rates are low here at 48 incidents per 1,000 residents — well below average and reassuring for families. Property: Prices average £600k. The Index of Multiple Deprivation places this area in the most deprived 20% nationally — this often means more affordable prices and active local authority investment, but also fewer amenities and higher benefit dependency.
Census 2021 statistics for W12 0AR are sourced from Output Area E00009376 (shared with 5 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
BRAYBROOK STREET, W12 0AR House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for BRAYBROOK STREET, W12 0AR.
389
36
£ 48,300 /yr
43%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: Employment metrics are below the national average, which typically reflects either economic deprivation or a highly retired population.
Area Character
With 63% social renting, W12 0AR is shaped by council and housing association investment — strong rental availability at below-market rates. Low crime and a young population give this estate more upside than first impressions suggest.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for W12 0AR. The average age is 36.1. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Area Vibe: Active but flexible. The area is largely populated by a middle-aged demographic that favors the flexibility of the rental market.
home Property Prices by Type
Terraced
£ 485,000
3 sales · Mean £ 512,000
gavel Crime Overview 12 Months (up to 2026-02)
W12 0AR has low crime rates — 48 incidents per 1,000 residents. The most reported categories are violence and sexual offences and anti-social behaviour. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
Old Oak Primary School
Ark Conway Primary Academy
Phoenix Academy
Wormholt Park Primary School
Cambridge School
John Perryn Primary School
Ark Bentworth Primary Academy
Woodlane High School
storefront Nearby Amenities
Retailers - Other
24 nearby- Al Malika Butchery0.5 km
- Jewson White City0.8 km
- Smiths Of Acton0.5 km
- Wierzejki Foods0.5 km
- Monaco Food & Wine0.5 km
- + 19 more
Pub, NightClub
1 nearby- The Morton Arms0.5 km
Restaurant, Cafe
23 nearby- 91 Guss0.5 km
- David Lloyd Clubs Acton Park0.9 km
- Yasmina Restaurant0.6 km
- Bridge Cafe0.3 km
- FoodCycle White City0.9 km
- + 18 more
Takeaway Shop
13 nearby- King Kebab0.6 km
- Kish Express0.5 km
- Western Fried Chicken0.5 km
- BabasKitchen0.3 km
- Chicken Corner0.3 km
- + 8 more
Supermarkets
2 nearby- Sainsbury's0.9 km
- Iceland0.5 km
train Transport Links
Train Stations
- Acton Central1.7 km
- Acton Main Line1.7 km
- Willesden Junction1.7 km
Bus Stops
- East Acton Underground Station0.3 km
- East Acton Underground Station0.3 km
- East Acton Underground Station0.3 km
Generated by PostcodeInfo.uk
Postcode Profile: W120AR · Data under Open Government Licence