W1D 1LU is an active urban area located 0.4km from Soho in City of Westminster. Administratively it sits within West End ward and the Cities of London and Westminster constituency.
This is a well-established rental postcode — a neighbourhood popular with working professionals and graduates. During the day, big city services, with accommodation and food. The community skews young professional (average age 34) — expect a mix of renters, sharers, and first-time buyers. 68% of homes are privately rented — a strong rental market with good supply for incoming tenants. Employment levels are high (59% in full-time work) — a well-connected, economically active community.
Safety: Crime rates are high (1508 per 1,000 residents) — commercial zones and transport hubs in the vicinity contribute to these figures.
Census 2021 statistics for W1D 1LU are sourced from Output Area E00190392 (shared with 969 postcodes in this micro-neighbourhood). Property prices come from HM Land Registry.
W1D 1LU House Prices & Local Information
Comprehensive demographic deep-dive and infrastructure audit for W1D 1LU.
204
34
£ 64,300 /yr
72%
Neighbourhood Index
infoHow calculated?Score 1–10 — how this postcode ranks nationally (10 = top 10%)
Index Insight: W1D 1LU is ranked in the top 20% nationally for affluence, indicating a high-income demographic. The area also shows excellent employment metrics, indicating a highly economically active population.
Area Character
High employment, young population. W1D 1LU combines 72% economic activity with a 34-year average age — the hallmarks of a graduate-retention neighbourhood. Above-average crime reflects the high footfall and commercial activity in this zone.
mapGeographic Location
Demographic Deep-Dive
The Census 2021 data below shows the full population breakdown for W1D 1LU. The average age is 34.4. Figures are sourced from the Office for National Statistics and cover ethnicity, age, religion, education, occupation, housing tenure, and more.
Ethnicity Profile
Economic Activity
Area Vibe: Active but flexible. The area is largely populated by a middle-aged demographic that favors the flexibility of the rental market.
gavel Crime Overview 12 Months (up to 2026-02)
Crime rates near W1D 1LU are high at 1508 per 1,000 residents. The most reported categories are theft from the person and other theft. Commercial streets and transport hubs naturally generate more incidents than quiet residential roads.
school Local Schools
All Souls CofE Primary School
Soho Parish CofE Primary School
St Josephs Catholic Primary School
St Vincent's Catholic Primary School
Netley Primary School & Centre for Autism
Camden Primary Pupil Referral Unit
St George's Hanover Square CofE Primary School
The St Marylebone CofE School
storefront Nearby Amenities
Retailers - Other
249 nearby- Mikels Coffee Company1.0 km
- Normans Newsagents1.0 km
- Simply Fresh0.9 km
- Boots The Chemist0.7 km
- Raye The Store0.4 km
- + 244 more
Restaurant, Cafe
1368 nearby- Autograph At UCLH1.0 km
- Garfunkels1.0 km
- Imperial Treasure Waterloo1.0 km
- Apax Partners Worldwide Llp0.8 km
- Aquavit London0.9 km
- + 1363 more
Pub, NightClub
92 nearby- The Beau Brummell0.8 km
- Flight Club Darts LTD0.7 km
- New Ambassadors Theatre0.7 km
- White Hart0.9 km
- 1989 Clubhouse0.8 km
- + 87 more
Supermarkets
17 nearby- Tesco0.8 km
- Sainsbury's0.2 km
- Co-operative Food Group Ltd0.6 km
- Sainsbury's0.8 km
- Waitrose Ltd0.5 km
- + 12 more
Takeaway Shop
177 nearby- Leon0.6 km
- Pret A Manger0.9 km
- Pick and Cheese0.8 km
- SUKOSHI0.8 km
- Caffe Napoli Exytus0.4 km
- + 172 more
Hotel, B&B, Guest House
61 nearby- Grange Whitehall Hotel0.9 km
- The Bloomsbury Hotel0.6 km
- Gower House hotel0.7 km
- The Catholic Chaplaincy0.8 km
- Travelodge0.9 km
- + 56 more
train Transport Links
Train Stations
- London Charing Cross1.3 km
- London Euston1.4 km
- London St-Pancras1.9 km
Bus Stops
- Oxford Circus Underground Station0.3 km
- Oxford Circus Underground Station0.3 km
- Oxford Circus Underground Station0.3 km
- Oxford Circus Underground Station0.3 km
- Oxford Circus Underground Station0.3 km
Generated by PostcodeInfo.uk
Postcode Profile: W1D1LU · Data under Open Government Licence